YORK Stadium Management Company (York SMC) have announced a partnership with Future Ticketing to improve the matchday experience.

York Stadium Management have administered ticketing operations on behalf of York City and York RLFC, who both play their matches at the LNER Community Stadium.

After the stadium opened in May 2021, around 220 fixtures have been hosted with more than 430,000 tickets sold for the fixtures. 

The multi-purpose venue has also previously hosted fixtures for Leeds United's first team and their under-21's, Sheffield United under-21's, Hull City under-21's, the Rugby League World Cup 2021, Rugby League Summer Bash weekend, the Women's Super League Grand Final 2023 and is scheduled to host fixtures for the Women's Rugby Union World Cup in 2025. 

The stadium's facilities have also been used to host multiple community and charity fixtures, youth cup finals and even for television production filming.

The Press previously reported that York City had sold its shares in SMC to Greenwich Leisure Limited (GLL).

Future Ticketing supported York SMC in the launch of York RLFC's 2024 season ticket campaign on October 16, and provided digital access to supporters' tickets through the Future Ticketing Digital Ticketing App. 

With Future Ticketing supporting York SMC, the club will continue to support physical season ticket cards and in-person payments through online accessibility and Future Ticketing payment terminals. 

Neil Gulliver, General Manager of York RLFC, said: “We are pleased to be working with both the York Stadium Management Company and Future Ticketing in delivering this new ticketing solution.

"This system is working to help us deliver a better match day experience and improved fan journey that will help us continue to grow our fan base and fan engagement at the LNER Community Stadium.”

Martin Jesper, General Manager of York SMC, added: “It was really important for us to enhance our offering to cater for our multi-club stadium usage.

"This was something Future Ticketing provided with the new ticketing platform and it helped us to use feedback directly from the clubs to ensure their expectations and needs could be fully accommodated.

"Future Ticketing has already shown us it is able to provide flexibility, transparency and independence for each club.

"Its integration with our access control partners, TeamCard, will also provide invaluable information on match day throughput and subsequent reporting that will help clubs better understand and connect with their respective fan bases to drive additional income.”

Future Ticketing Client Success Manager Laura Dickinson said she was proud to be associated with such a prestigious stadium project. “Future Ticketing has successful partnerships with a number of rugby league and football clubs across the UK with whom we have been working on the digital transformation of their ticketing systems."

“That is why we are so excited about this unique partnership – providing a multi-club, multi-sport ticketing solution at a very modern stadium that has already hosted a number of high-profile events in the short time since it first became operational and with exciting plans for future opportunities already being in discussion."