Retailers have revealed their toy picks for Christmas 2026, with everything from LEGO's latest botanical creations to Pokémon collectibles and a new-generation kids' tablet featuring on festive shopping lists - with huge buys at Amazon, Argos and a host of independent shops.
Amazon's annual Toys We Love 2026 selection highlights the toys, games and gadgets it expects to be popular with families this Christmas, including familiar favourites, trending collectibles and new launches.
Among the products making the cut are a LEGO Botanicals Rocking Plants set priced at £13.49, Mattel's UNO Liar's card game at £10.03 and a Pokémon Mega Moonlit Tin featuring Mega Gengar ex, costing £42.38.
For children who love building and collecting, there is also a Mattel Brick Shop Hot Wheels Lamborghini Miura, although this comes with a much bigger £119.99 price tag.
Other picks include a Star Wars Grogu Action Buddy, Disney's Minnie Mouse Feature Doll and a Playmobil Mars Research Rocket developed around the European Space Agency theme.
Amazon customers can browse the full Toys We Love 2026 selection at www.amazon.co.uk/toyswelove2026.
The retailer has also sent out its Kids Toys Book and made it available to download, bringing together a wider range of toys and games to help shoppers find gifts for children this Christmas.
Amazon says Prime members can enjoy fast, free delivery on eligible products, which could also come in handy for those leaving their festive shopping until the last minute.
Amazon's biggest toy picks for Christmas 2026
Here are some of the products included in Amazon's Toys We Love selection, along with their listed prices:
- LEXIBOOK Elo-StarCAM – £99.99
- Mattel Games UNO Liar's – £10.03
- Playmobil Space ESA Mars Research Rocket – £41.99
- USAopoly Flip 7 With A Vengeance – £8.90
- STARBOX Nook Series 1 – £12.99
- Disney Yuyus Winnie the Pooh Wave 3 – £13
- LEGO Botanicals Rocking Plants – £13.49
- Schleich Horse Club – £68.99
- Disney Darlings Minnie Mouse Feature Doll – £31.20
- Pokémon Mega Moonlit Tin – Mega Gengar ex – £42.38
- Mattel Brick Shop Hot Wheels Lamborghini Miura – £119.99
- Star Wars Action Buddy Grogu – £19.99
- Amazon Kids Tablet 8 (newest generation) – £199.99
Alongside revealing its Christmas toy selection, Amazon has announced that hundreds of toys from this year's list will be donated to families in need through The Multibank charity.
Amazon's toy donations will be delivered in a giant toy chest to all six Multibank sites across the UK, in London, Greater Manchester, Birmingham, Tees Valley, Fife and Swansea.
Argos reveals Black Friday toy deals ahead of Christmas 2026
Argos is also getting into the festive shopping spirit, launching what it describes as its biggest-ever Black Friday event, with a month of deals across toys, technology, homeware, gaming, beauty and appliances.
The retailer is offering discounts on major brands including LEGO, Dyson, Shark, GHD, Garmin and Samsung, with shoppers able to browse deals online and in stores.
Among the toy offers are discounts on popular children's favourites, including Bluey, Paw Patrol, VTech and Little People.
Parents looking to get ahead with Christmas shopping can pick up the Bluey S15 Rescue Bundle Set for £25, down from £50, while the Paw Patrol Dino Version Rubble Vehicle has been reduced from £30 to £15.
There are also savings on the VTech Ride and Go Recycling Truck, now £25 instead of £50, and the LeapFrog Build a Slice Pizza Cart, which has fallen from £55 to £35.
For younger children, the Little People Barbie Cruiser is available for £11.50, half its usual £23 price.
The full range of offers is available at Argos.
Argos Black Friday toy deals
- Bluey S15 Rescue Bundle Set – £25, down from £50 (save £25)
- Paw Patrol Dino Version Rubble Vehicle – £15, down from £30 (save £15)
- Paw Patrol The Dino Movie Megasaurus Dino Vehicle – £40, down from £60 (save £20): Rocky's enormous rescue vehicle features movie-accurate sounds and a 76.2cm-tall dinosaur that automatically inflates at the press of a button.
- VTech Ride and Go Recycling Truck – £25, down from £50 (save £25)
- LeapFrog Build a Slice Pizza Cart Pink – £35, down from £55 (save £20)
- Little People Barbie Cruiser – £11.50, down from £23 (save £11.50)
- Fat Brain Toys Air Toobz – £95, down from £140 (save £45): Children can construct twisting tube systems and watch foam balls fly through them.
- Fat Brain Toys Air Toobz Expansion Pack – £39.75, down from £60 (save £20.25)
- Air Toobz Whirlwind Accessory Pack – £16.65, down from £25 (save £8.35)
- Zinc Verge Pro Foldable Big 2 Wheel Scooter – Pink and Blue – £45, down from £75 (save £30): Designed for growing children, the scooter features handlebars that adjust across three different heights.
- Mini Brands Really Works Vinyl Playset – £15, down from £20 (save £5): A miniature record player that really spins and plays music, with 44 micro-vinyls to collect. Additional mini records are sold separately.
- Chad Valley Alfie and Jo Wooden Train Set – £15: A wooden train set designed for little hands, with smooth-rolling carriages and easy-connect tracks.
- Chad Valley Wooden Classic Kitchen – £22.50, down from £30 (save £7.50): A wooden play kitchen designed to encourage imaginative cooking games and help children develop confidence and communication skills.
- Primal Hatch Megalodon Hatching Egg Shark Toy – £33, down from £55 (save £22): Children add the egg to water to trigger a fizzing reaction before a shark bursts free in a dramatic red foam eruption.
Argos is also bringing back its Price Guarantee, which means products carrying the relevant badge will not fall below their displayed purchase price before Christmas Day, December 25, 2026. If an eligible product does fall in price, Argos says it will give customers a voucher for the difference. The guarantee only applies to products displaying the Price Guarantee badge.
Harry Broughton, director of buying at Argos, said: "This year marks Argos’s biggest Black Friday ever. Whether it’s the latest must-have tech, essential home appliances, or top-trending toys, our focus is making sure our customers can get the brands and products they want at standout prices, all backed by the fast delivery and click-and-collect services they trust us for."
He added: “That’s why we’re offering our Price Guarantee on more deals than ever before, giving shoppers peace of mind that prices won't drop before Christmas."
More Christmas 2026 toys revealed – festive picks go miniature
Other toy brands and retailers are also unveiling their festive picks, with this year's selection including personalised collectibles, fashion dolls and miniature entertainment gadgets.
There are options for younger children as well as older collectors, with prices ranging from £24.99 to almost £80.
Among the standout gifts are a limited-edition L.O.L. Surprise! collaboration with Hello Kitty and Friends, a customisable Funko Pop! figure and a miniature television that plays clips from popular films and TV shows.
Five more toys tipped to be popular this Christmas
- L.O.L. Surprise! Loves Hello Kitty and Friends Bigger Surprise – £79.99: This limited-edition set features four exclusive Tots inspired by Hello Kitty, Chococat, Keroppi and Pompompurin. There are more than 55 surprises to unbox, including fashions, accessories and a hidden Hello Kitty hot air balloon, all housed in a Hello Kitty-shaped carry case.
- Funko Pop! Yourself – from £29.99: Fans can create their own personalised Pop! figure, choosing from a range of hairstyles, outfits and accessories to make a mini version of themselves or someone special. It could make a more personal present for collectors and pop culture fans.
- Mirror Mi Fashion Doll Shai Meadows – £29.99: Also known as Shai Shai, this fashion doll has a country-pop style and more than 15 points of articulation. Accessories include a lamb plush purse, mini record player, vinyl and cream puff.
- BABY born Click & Play – £49.99: Designed for children who enjoy nurturing and imaginative play, the interactive doll has 11 lifelike functions, eight accessories and Click & Play hands that can hold bottles, spoons and other items.
- MGA's Miniverse Real TV Video Player Set – £24.99: This miniature television plays collectible video tapes featuring authentic 30-second clips from popular films and TV shows. The set includes a playable mini video tape, TV stand and display case, with more than 30 additional tapes available to collect separately.
Ms Rachel launches £11.99 Yoto Christmas gift for children
Parents looking for Christmas presents for younger children could add a new Ms Rachel music release to their shopping lists this year.
The popular children's entertainer has teamed up with interactive audio platform Yoto to bring her debut studio album, I'm So Happy, to its library from November 12.
The Yoto Card is available to pre-order now for £11.99 and features all 23 tracks from the album, including favourites such as I Love a Rainbow, Big Feelings, Hop Little Bunnies and Icky Sticky Bubblegum, alongside classic nursery rhymes.
Ms Rachel and Mr Aron said: “Music is at the heart of our show and we’re so happy (jump, clap, spin!) that children can choose and play the songs independently with their Yoto players!”
The album reached number one on Billboard's Kid Albums chart following its release. Ms Rachel's YouTube channel has more than 21.5 million subscribers and nearly 18 billion views.
The card will also be available in discounted bundles from November 12:
- I'm So Happy + Yoto Mini 4th Generation – £91.78, saving 10%.
- I'm So Happy + Yoto Player 4th Generation – £118.78, saving 10%.
- I'm So Happy + Yoto Mini 4th Generation + Adventure Jacket – £109.77, saving 10%.
- I'm So Happy + Yoto Player 4th Generation + Adventure Jacket – £141.27, saving 10%.
The card works with all Yoto Players, including the fourth-generation models, as well as the free Yoto app.
It can be pre-ordered from Yoto.
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Fun Lockets Christmas gift ideas
- Secret Journal and Magic Pen – £22: A secret journal for children to keep their thoughts and secrets safe, with a magic pen adding an extra element of fun.
- My Secret Hair Brush – price on application: A hairbrush with a secret-themed twist, designed for children who enjoy keeping little surprises hidden.
- Secret Beauty Box – £12.99: A beauty-themed gift that gives children the chance to explore their creativity and enjoy imaginative play.
- Secret Nails Suitcase Studio – £16.99: A portable nail studio designed for budding beauty fans who enjoy experimenting with their own looks.
The wider Fun Lockets concept centres on discovering hidden keys, matching them to locks and revealing surprises that children can create, customise, wear or share.
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