Lidl will be launching a new card where shoppers will have £50 to spend on Middle Aisle items every month for a year.
The limited-edition Middle of Lidl Blue Card will only be available to 100 shoppers who are signed up to Lidl Plus.
Each card is worth £600 in total and gives winners a full year to enjoy the retailer’s famous Middle Aisle products.
How can shoppers get a Middle of Lidl Blue Card?
To win, shoppers must take a quiz to prove their Middle Aisle knowledge.
Winners will be selected through a ballot after correctly identifying real Middle of Lidl products.
Only 100 personalised cards are available.
The quiz is open to Lidl Plus users who visit www.areyoualidlknowitaisle.co.uk between October 21 and 31.
Lidl says the Blue Card is a way to thank loyal customers who make the Middle Aisle a "much-loved" part of the shopping experience.
Joanna Gomer, marketing director at Lidl GB, said: "We wanted to celebrate Lidl’s biggest fans and give something back, so we created the Middle of Lidl Blue Card.
"Whether they’re heading straight to the Middle of Lidl for the latest drop, know all the Lidl lore or make a regular trip to the MoL on Thursdays and Sundays, the card is our way of recognising the fans who make the Middle Aisle such a much-loved part of the Lidl shopping experience."
Lidl launches new loyalty programme in app with host of exclusive perks
Alongside the Middle of Lidl Blue Card, the supermarket also recently launched a new loyalty programme for pet owners.
Max & Mila's World launched on October 15 and features exclusive coupons on food and essentials, branded partner offers and prizes.
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Shoppers can sign up their pets by filling in their cat or dog’s name, date of birth and size.
In a statement, Lidl said: "The in-app club comes as Lidl welcomes the claw-some Max & Mila’s World range to stores – a new brand bringing together pet nutrition and Lidl’s low prices to create a range of tail-wagging products that puts pet healthcare first.
"The range includes an Essential, Advanced and Gourmet range of pet food, starting from 39p, giving shoppers plenty of paws for thought."
Will you be looking to get a Middle of Lidl Blue Card? Let us know in the comments.
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