Aldi is bringing back its popular chicken wine - and it's bigger than ever.
Building on last year’s huge sales Aldi introduced Le Petit Poulet Rosé the supermarket has a 1.5L magnum version, offering double the wine.
The supermarket is bringing back one of its biggest social media hits in an even bigger bottle, with shoppers set to snap up a 150cl magnum version of its viral "Chicken Wine" for just £11.99.
Le Grand Poulet Rosé Magnum arrives in stores nationwide from July 6, giving rosé fans double the wine for summer barbecues, garden parties and family get-togethers.
The supersized bottle contains the equivalent of two standard bottles and undercuts one of its biggest rivals by more than £5.
Aldi's viral rosé is getting even bigger
Aldi's Le Petit Poulet Rosé became a social media favourite after earning the nickname "Chicken Wine", with shoppers regularly sharing their finds online and praising the French rosé.
Now the retailer hopes its larger Le Grand Poulet Rosé Magnum will prove just as popular.
At £11.99, Aldi says the magnum bottle is 31% cheaper than La Vieille Ferme Rosé Magnum, which sells for £17.50, representing a saving of £5.51.
What's it like?
The French rosé has a delicate pale peach-pink colour with aromas of citrus fruits and red berries.
Described as light, crisp and dry, it's designed for warm-weather drinking and pairs well with barbecues, salads and summer entertaining.
Because the bottle holds 150cl, it's equivalent to two standard 75cl bottles, making it ideal for larger gatherings.
Standard bottle still available
Shoppers who don't need the magnum can still buy Aldi's standard Le Petit Poulet Rosé for £6.29.
Aldi says that's around 30% cheaper than the standard bottle of La Vieille Ferme Rosé, which typically retails for £9.
When can you buy it?
The Le Grand Poulet Rosé Magnum arrives in Aldi stores from Sunday, July 6.
As with many Aldi Specialbuys and seasonal products, it will only be available while stocks last, meaning shoppers may need to move quickly if previous demand for the retailer's viral "Chicken Wine" is anything to go by.
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What is chicken wine?
For the last few summers, ‘chicken wine’ was popular on TikTok and Instagram. It's named after the chicken on its label.
Delicately pale and bursting with citrus and red berry notes, Le Petit Poulet Rosé comes from sun-drenched vineyards of Provence - but much cheaper than market leader La Vielle Ferme.
Crisp, refreshing blush is ideal for creating the perfect aperitif moment while soaking up the sun.
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