Shoppers in York can help families feed their children during the school holidays with a simple gesture at the checkout.
Tesco stores in and around York are launching the Easter Holiday Helps campaign, offering customers the chance to buy pre-packed food donation bags, priced between £2 to £5, during the Easter break.
The bags contain long-life essentials and will be donated to food charities FareShare & The Felix Project, and Trussell.
Claire De Silva, head of communities at Tesco, said: "Holiday periods can be really tough for York families who miss out on their free school meal provision, meaning it’s hard to make sure kids get healthy nutritious food.
"Our pre-packed donation bags will give a much-needed boost of food to FareShare & The Felix Project and Trussell and make a difference to the lives of children and their families, giving them vital support over the school holidays."
Foodbank demand remains 45 per cent higher than before the pandemic, according to Trussell, with families receiving 62 per cent of all parcels in 2025.
Matthew van Duyvenbode, co-CEO at Trussell, said: "No-one should face hunger - these extra donations make all the difference to ensure more families can put food on their tables."
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