A new loyalty programme for an entertainment business is set to reward customers every time they play.
Roxy Leisure has launched Roxy Rewards, an app-based scheme designed to enhance the customer experience and incentivise return visits with a range of benefits.
The scheme features a two-tier membership structure, starting with the free Ballers Club.
Members earn points that can be redeemed for discounts on future games.
Joel Mitchell, marketing director at Professionals at Play, said: "At Roxy Leisure, our goal is to create memorable experiences that leave our customers always coming back for more.
"Roxy Rewards allows us to thank both loyal and new customers excitingly and innovatively, offering them the chance to earn points they can redeem on future bookings.
"We’re excited to be able to launch this new initiative, because who doesn’t love the chance to earn points every time they play?"
Members receive 100 points upon signing up, valid for three months, as well as a birthday gift and access to exclusive offers.
Points can be used across Roxy’s range of games, including shuffleboard, batting cage, ping pong, American pool, bowling, and Roxy golf.
Customers can register for Roxy Rewards at https://roxyleisure.co.uk/rewards/ or by downloading the app.
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