WORLD SNOOKER boss Barry Hearn said he was looking forward to “seeing record crowds again” at the York Barbican after bookmaker Betway was announced as the new title sponsor of the UK Championship.

The tournament, which will be staged at the Fishergate venue from November 24 to December 6, was described by Hearn as one of the “crown jewels of the snooker calen - dar” after 9,000 tickets were sold for 12 days of competition last year. The event was won for the fifth time by Ronnie O’Sullivan, who edged out Judd Trump 10-9 in a thrilling final.

Hearn said: “We are thrilled to welcome Betway on board for what is truly one of the crown jewels of the snooker calendar. Betway recently sponsored the Shoot-Out and World Seniors Championship so they are aware of the incredible exposure they can expect through our sport.

“The Betway UK Championship will be watched by many millions of people as the very best players compete for one of the most prestigious titles. The final between O’Sullivan and Trump was an all-time classic.

“We have hosted this event at the York Barbican since 2011 and the venue has been a great success, with ticket sales up 20 per cent last year, and we look forward to seeing record crowds again this time.”

Betway’s CEO Richard Akitt said: “Betway is delighted to confirm our commitment to snooker by extending our presence in sponsoring such a prestigious tournament. It’s fantastic for us to be associated with the game as it breaks new ground.”