A MAN was seriously injured in a crash in East Yorkshire this morning.

Humberside Police said the two-vehicle accident happened on the A1079 at Barmby Moor, near Pocklington at 7.15am.

"Two vehicles were involved, a Seat Altea and a Ford Monda," said a spokesman.

"One driver was taken to York Hospital for serious and potentially life changing injuries.

"The other driver has been taken to Hull Royal Infirmary with minor injuries. Both drivers were men."

The A1079 was partially blocked by the crash but fully re-opened at 9.30am.

Anyone who witnessed the collision or saw the vehicles beforehand should call101, quoting log 88 03/11/2014.