IN the days before social media, bullying at school was confined to name calling, or picking on the most vulnerable pupils. At least when the bell rang, victims could feel safe at home.

Now, with texting and the internet, bullies are no longer limited to verbal or physical acts. They can commit their cowardly deeds all day and all night. Indeed, cyber and text bullying has become a serious problem among adolescents. And it can have devastating consequences.

But pupils are fighting back and next Monday sees the start of anti-bullying week, which comes with a pack full of suggestions on how to beat the problem.

Fulford School is going one better, though, by launching a positive action campaign, where students deliberately do good things that will be recorded and turned into a display.

What a great idea. Bullying may be rare at this school, but making pupils aware of its awful ramifications is so important. Well done to all at Fulford.