YORK has been cashing in on Olympic fever by bringing the city to the attention of the world’s media.
As part of Visit York’s mission to showcase York during the Olympic Games, 12 international journalists enjoyed an extensive tour of the city this week.
The Chinese media represented in York included the Beijing Morning Post, Zhengzhou Radio, Henan Daily, Hangzhou Daily and China National Radio.
Journalists from India Link International, Italy’s National Geographic and the USA’s Michigan Runner and USA ARThound also visited the city.
The journalists, who have all been in London covering the games, enjoyed a walking tour of the city’s key landmarks, visited a number of attractions and landmarks and also savoured a traditional afternoon tea at Betty’s.
Visit York’s Kay Hyde said: “The press trip was a resounding success and we hope the positive messages about our great city continue to reverberate across the globe.”
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