SHIVERING bus users at stops in York will have their early-morning commutes warmed up by a revolutionary new advert.

The 3D posters advertise Ready Baked Jackets, a new frozen baked potato from Scarborough-based McCain Foods UK (Ltd), and could mean traditional advertising posters have had their chips, as they feature a host of hidden technology.

A spokeswoman for McCain said: “When consumers press a button, a hidden heating element gently warms the potato, and releases the mouth-watering aroma of a slow oven-baked jacket potato throughout the bus shelter.”

The new product, which cooks from frozen in five minutes, is apparently the Scarborough-based company’s biggest launch “since McCain Oven Chips revolutionised the chip market in 1979”.

As well as pumping out the scent of the new frozen snack, the bus shelters will also dispense money-off coupons for commuters to try the new ready meal for themselves.

There are only ten of the special posters in the UK, two of which are in York – one in Blossom Street, and another in Rougier Street.