KitKat’s 75th anniversary heralded (From York Press)
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KitKat’s 75th anniversary heralded
9:23am Tuesday 12th October 2010 in News
KitKat wrappers down the years
YORK’S top chocolate bar – KitKat – is celebrating its 75th birthday, with Nestlé boss David Rennie promising the company will not sit on past achievements.
A Rowntree employee conceived of the bar as something “a man could take to work in his pack up”; now KitKats are sold in more countries than any other chocolate brand, with factories across the globe producing 17.6 billion fingers every year. In the UK alone, more than one billion KitKats are eaten every year, with three million made every day in York.
David Rennie, managing director of Nestlé Confectionery in the UK, said: “With a brand that’s 75 years young, it’s important to celebrate reaching this milestone, but actually the most important thing is to plan for the future.
“This is a brand that started life in York and started an important trend in Britain at that time. It is a great product with a great taste, as well as consistent brand qualities; all ingredients that have allowed a British invention to grow to become a much-loved global brand.”
Robert Opie, founder of the Museum Of Brands, Packaging And Advertising, said any brand that sold a billion bars a year had reached iconic status.
He said: “It is just one of Britain’s favourite brands.”
Comments(9)
Slasher Tez
says...
12:56pm Tue 12 Oct 10
TooRelaxed
says...
12:57pm Tue 12 Oct 10
Slasher Tez wrote:It's actually every other day. They alternate with the racecourse.
What is the advertising revenue from Nestle for the Press so far in 2010. These "editorials" must be worth a few quid, at least one a week now
Garrowby Turnoff
says...
2:52pm Tue 12 Oct 10
AdmiralNN
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3:33pm Tue 12 Oct 10
“It is just one of Britain’s favourite brands.”
'
Made by one of the worlds most hated companies. Give yourself a pat on the back.
mockaroundtheclock
says...
5:42pm Tue 12 Oct 10
AdmiralNN wrote:Nestlé are the biggest food manufacturer in the world so clearly this 'most hated' thing doesn't add up.
“It is just one of Britain’s favourite brands.”
'
Made by one of the worlds most hated companies. Give yourself a pat on the back.
Sounds like you've been reading to much junk on the internet pal.
AdmiralNN
says...
9:46pm Tue 12 Oct 10
mockaroundtheclock wrote:Yes that's right. Whereas I should have saved my time and just listened to what that nice Mr. Rennie says, Ey pal.
AdmiralNN wrote:Nestlé are the biggest food manufacturer in the world so clearly this 'most hated' thing doesn't add up.
“It is just one of Britain’s favourite brands.”
'
Made by one of the worlds most hated companies. Give yourself a pat on the back.
Sounds like you've been reading to much junk on the internet pal.
Lord Muck
says...
7:30pm Wed 13 Oct 10
Elle wrote:Elle - I'm sure the kit kats left the factory gates intact and weren't made broken!
I've now given up buying Kit Kats - the quality is not what it used to be. In every 7-pack that I have bought this year there is at least one kitkat that is broken or damaged or the chocolate doesn't cover the wafer so it is unedible!
I can only imagine the melodramatic scenes as a section of exposed wafer comes into view and the ensuing dismay followed by the sad remnants of kit kat being discarded as 'unedible'. You poor thing!
Expat Bob
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2:16pm Thu 14 Oct 10
Elle says...
9:56am Tue 12 Oct 10