Nestlé to produce Christmas KitKat - but not in York

First published in News

A YORK confectionary giant is getting festive by producing a special Christmas version of one of its most famous treats.

But the new KitKat Claus will not be made in the city, with the Bulgarian capital Sofia being chosen as the home of the snack.

It features a seasonal Santa design on the packaging and is the latest step in the company’s Fairtrade drive, with its launch being backed up through a £500,000 media campaign.

A spokesman for Nestlé said: “This product launch is another step on our journey towards introducing Fairtrade certification across the whole KitKat range.

“There is currently insufficient supply of quality Fairtrade-certified Ivorian cocoa to certify the whole brand and we will continue to work with Faitrade to build relationships to increase the supply.”

Comments (10)

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8:48am Thu 23 Sep 10

idlehousewife says...

Confectionery please!
Confectionery please! idlehousewife
  • Score: 0

9:08am Thu 23 Sep 10

troller says...

"A spokesman for Nestlé said: “This product launch is another step on our journey towards introducing Fairtrade certification across the whole KitKat range."

Just another step closer to Nestle producing their full confectionery range abroad.......
"A spokesman for Nestlé said: “This product launch is another step on our journey towards introducing Fairtrade certification across the whole KitKat range." Just another step closer to Nestle producing their full confectionery range abroad....... troller
  • Score: 0

9:56am Thu 23 Sep 10

Garrowby Turnoff says...

troller wrote:
"A spokesman for Nestlé said: “This product launch is another step on our journey towards introducing Fairtrade certification across the whole KitKat range." Just another step closer to Nestle producing their full confectionery range abroad.......
But, Nestlé's a foreign company with a manufacturing branch in York. When the Swiss Nestlé people see confectionery made in York they think - why should we make it abroad in the UK? N'est pas? Mange Tout...
[quote][p][bold]troller[/bold] wrote: "A spokesman for Nestlé said: “This product launch is another step on our journey towards introducing Fairtrade certification across the whole KitKat range." Just another step closer to Nestle producing their full confectionery range abroad.......[/p][/quote]But, Nestlé's a foreign company with a manufacturing branch in York. When the Swiss Nestlé people see confectionery made in York they think - why should we make it abroad in the UK? N'est pas? Mange Tout... Garrowby Turnoff
  • Score: 0

10:19am Thu 23 Sep 10

bloodaxe says...

Why is this an item in the Press ? Nestlé is making an item in Sofia. Main lesson: don't buy it.
Why is this an item in the Press ? Nestlé is making an item in Sofia. Main lesson: don't buy it. bloodaxe
  • Score: 0

1:07pm Thu 23 Sep 10

Slasher Tez says...

The benefits of new variants on existing brands is well proven, this will likely have a positive long term effect on those Kit-Kat variants manufactured in York. Before anyone asks, no I dont work for Nestle, just explaining a basic principle of marketing.
The benefits of new variants on existing brands is well proven, this will likely have a positive long term effect on those Kit-Kat variants manufactured in York. Before anyone asks, no I dont work for Nestle, just explaining a basic principle of marketing. Slasher Tez
  • Score: 0

3:45pm Thu 23 Sep 10

Mr Tee says...

They make the Kit Kat Senses and the Kit Kat Chunky Caramel over in Bulgaria as well, I think. The Kit Kat Bunny, which was available at Easter, was also made in Bulgaria. Same product as the Kit Kat Claus but just a different mould design.
However, Kit Kat 4 finger and Kit Kat Chunky bars, made in York, are sold all over the world, including Switzerland!
It's not as if the new product was ever made in York and has been switched to Bulgaria.
They make the Kit Kat Senses and the Kit Kat Chunky Caramel over in Bulgaria as well, I think. The Kit Kat Bunny, which was available at Easter, was also made in Bulgaria. Same product as the Kit Kat Claus but just a different mould design. However, Kit Kat 4 finger and Kit Kat Chunky bars, made in York, are sold all over the world, including Switzerland! It's not as if the new product was ever made in York and has been switched to Bulgaria. Mr Tee
  • Score: 0

8:57pm Thu 23 Sep 10

Hackney Lee says...

Mr Tee wrote:
They make the Kit Kat Senses and the Kit Kat Chunky Caramel over in Bulgaria as well, I think. The Kit Kat Bunny, which was available at Easter, was also made in Bulgaria. Same product as the Kit Kat Claus but just a different mould design.
However, Kit Kat 4 finger and Kit Kat Chunky bars, made in York, are sold all over the world, including Switzerland!
It's not as if the new product was ever made in York and has been switched to Bulgaria.
I admire your Kit Kat knowledge sir. Have you ever considered Mastermind?
[quote][p][bold]Mr Tee[/bold] wrote: They make the Kit Kat Senses and the Kit Kat Chunky Caramel over in Bulgaria as well, I think. The Kit Kat Bunny, which was available at Easter, was also made in Bulgaria. Same product as the Kit Kat Claus but just a different mould design. However, Kit Kat 4 finger and Kit Kat Chunky bars, made in York, are sold all over the world, including Switzerland! It's not as if the new product was ever made in York and has been switched to Bulgaria.[/p][/quote]I admire your Kit Kat knowledge sir. Have you ever considered Mastermind? Hackney Lee
  • Score: 0

11:27pm Thu 23 Sep 10

cliftongirl says...

They're making a fair-trade bar, and then finding the cheapest possible labour to make it for them... I find that bizarre.

Are they not aware that people in York are desperate for jobs right now? I've heard there are about 1000 applicants for each minimum wage job that comes up at present. So much for Rowntree's social responsibilities.
They're making a fair-trade bar, and then finding the cheapest possible labour to make it for them... I find that bizarre. Are they not aware that people in York are desperate for jobs right now? I've heard there are about 1000 applicants for each minimum wage job that comes up at present. So much for Rowntree's social responsibilities. cliftongirl
  • Score: 0

9:01am Fri 24 Sep 10

jimmym73 says...

As the Nestle person quoted in the article, I thought it would be useful to clarify the story as it's slightly misleading. This is not a case of York losing out to Sofia. Mr Tee gets it spot on. York makes Kit Kat four-finger milk and dark, Kit Kat two-finger milk, dark, organge, caramel and mint and Kit Kat Chunky original. Sofia currently makes KK chunky caramel, chunky duo and did the Easter bunny, which is similar to the Claus product the article talks about. York makes 3 million Kit Kats a day - that is a billion a year. Production is 24/7 with little room to include a relative small addition that the claus product is. Thanks to York factory producing millions of high quality Kit Kats every day, the brand is thriving enabling seasonal products to be introduced.
As the Nestle person quoted in the article, I thought it would be useful to clarify the story as it's slightly misleading. This is not a case of York losing out to Sofia. Mr Tee gets it spot on. York makes Kit Kat four-finger milk and dark, Kit Kat two-finger milk, dark, organge, caramel and mint and Kit Kat Chunky original. Sofia currently makes KK chunky caramel, chunky duo and did the Easter bunny, which is similar to the Claus product the article talks about. York makes 3 million Kit Kats a day - that is a billion a year. Production is 24/7 with little room to include a relative small addition that the claus product is. Thanks to York factory producing millions of high quality Kit Kats every day, the brand is thriving enabling seasonal products to be introduced. jimmym73
  • Score: 0

11:55am Fri 24 Sep 10

Cold_as_Christmas says...

I liked the comment referring to this product being made abroad...Don't buy it.
So sad consumers didn't adopt this policy when buying cars & motorcycles; we would have still had a thriving home grown motor industry, at least until some politician agreed for it to be sold off.
I liked the comment referring to this product being made abroad...Don't buy it. So sad consumers didn't adopt this policy when buying cars & motorcycles; we would have still had a thriving home grown motor industry, at least until some politician agreed for it to be sold off. Cold_as_Christmas
  • Score: 0

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