BIG bosoms plus big breakfasts equal big rewards for the new Yorkshire Air Ambulance.

Sally Robinson, who runs dotcom and mail order company AmpleBosom from Valley View Farm, near Helmsley, is off to a "frying" start in 2006 by serving up English breakfasts in support of Farmhouse Breakfast Week, from Saturday until the following Saturday, in aid of the Yorkshire Air Ambulance.

Sally, who operates holiday cottages from her farm, is also offering breakfasting AmpleBosom customers an opportunity to get an expert bra fitting, choosing from 8,000 lines of lingerie and 178 different sizes, ranging from a 28D to a 58J.

Since 1999, when Sally diversified from farming to meet the demand for plus-sizes difficult to find on the High Street, her venture has built up a national and international reputation.

Last summer, to meet the rapid expansion, she had to convert further barns into a new warehouse and office. Where once she was a sole trader, now she employs ten people.

Her other diversification, farm cottages, has also increased in popularity. Stylishly revamped holiday cottages will be relaunched in the late spring.

Now she is combining both of her businesses for the Farmhouse Breakfast Week to support the new emergency service.

She said: "The Yorkshire Air Ambulance does a terrific job saving lives across the region, and I thought it would be a great idea to help the charity by organising an unusual fund raising event and at the same time encourage women to make time for an exclusive bra fitting which could result in transforming their figures and putting their curves back in the right places."

Updated: 11:26 Wednesday, January 18, 2006