YOU can see the advert now: Boy racers getting you down? Fed up with jams, juggernauts, contraflows and cones? Pull off the A1 and spend a while at the Bridge Inn Hotel, Wetherby. Relax until your road rage retreats.

Allowing motorists to book into the hotel for just two hours to escape the trials of the trunk road is an inspired idea. And the deal may well have wide appeal, especially with aromatherapy bath oils on offer.

To make the hotel a truly tranquil pit-stop, management should introduce one extra rule. On arrival, all guests should hand in their mobile phones, pagers and lap-tops.