A GROUP of "tasty farmers" have been seeking to woo York shoppers with the best of British produce, as symbolised by a little red tractor.

But the north-east's tastiest farmer, Christopher Moore, ruled out doing a "Full Monty" to draw attention to his cause - because it was too cold.

Christopher joined North Yorkshire farmers at Tesco on Tadcaster Road, York, alongside a giant billboard measuring 40ft by 20ft.

They handed out stickers and leaflets in a bid to attract the public to the British Farm Standard mark, telling them: "For food you can trust, follow the little red tractor."

Arable farmer Christopher, from Scunthorpe, said: "This little red tractor food label is a really positive initiative for the British farming industry because it ensures shoppers are buying the highest quality food available."

But he added: "I am not going to be stripping off in the car park, however, because it's far too cold and wet for that."

Christopher was voted the North East's tastiest talent in a national National Farmers' Union (NFU) contest in September.

The British Farm Standard mark, launched in June, denotes high environmental, food hygiene and animal welfare standards and applies across the range of primary farm produce, from fruit and veg to meat and poultry. It is in all the major supermarkets and other retailers.