Nestl's Yorkie, the official confectionery of the FA Premier League, has kicked off their fourth sponsorship deal for the forthcoming 2001-2002 football season.
Yorkie will again feature on perimeter boards at all FA Premier League matches this season.
These games have a live attendance of over ten million people in addition to huge TV audiences.
The deal also includes licensing rights to The FA Premier League name on associated Nestl products for seasonal and promotional opportunities.
In addition, Yorkie will be resuming its sponsorship of the Sky Sports Soccer AM programme for a second season.
Tomas Vesely, Yorkie brand manager said: "We are delighted to be continuing our sponsorships for another season and confirming Yorkie's position as the official confectionery of The FA Premier League."
Updated: 12:24 Tuesday, August 07, 2001
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