RYEDALE'S tourism industry has got off to an early start in the campaign to attract visitors next year, by being the first district in Yorkshire to launch its new holiday guide.
Copies of the 60,000 brochures and 300,000 promotional leaflets will be sent to all parts of Britain and Europe, according to the district council's tourist assistant officer, Sarah Keys.
In addition, the department will be giving Ryedale - whose tourist business is worth nearly £100 million a year according to latest official figures - a further boost at the prestigious European-wide travel exhibitions in Utrecht and Amsterdam, and Brussels. The council is working with North Sea Ferries to persuade tourists from the Low Countries coming ashore at Hull to stay in Ryedale, and has also joined forces with Scarborough Council and the East Riding of Yorkshire Council in the Yorkshire Coast And Country campaign.
Updated: 10:30 Tuesday, December 24, 2002
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