A SUCCESSFUL recruitment drive is helping to change the image of York and North Yorkshire Chamber of Commerce, claims its boss.

New recruits to the 600-membership chamber are adding a variety of new and different businesses, and are increasing attendance at events such as its monthly networking lunches, says chief executive Len Cruddas.

He said: "We value very highly our core membership of middle-aged men and women from traditional manufacturing and professional services businesses but they, like us, recognise that industry is changing.

"If the chamber is to remain relevant to the local business community, we have to reflect what is happening in the business world, which is more diverse with a growing number of entrepreneurs, small enterprises and new sectors.

"We are delighted that many of those working in these young, dynamic new enterprises recognise the importance of the chamber and are attending events and taking advantage of the benefits of membership."

Recent events have seen first-time attendances from a growing range of enterprises, including a racehorse trainer, a hat-hiring business, scuba diving sales and courses, a lifestyle manager, events managers, visitor attractions and a health club.

The chamber has also doubled the number attending its monthly business networking lunches from 60 and 70 in January and February 2002, to 90 and 120 at the equivalent lunches this year. The rising attendances are good news for the chamber which has pledged to double its membership by the end of 2003.

Mr Cruddas said: "The embracing of the chamber by new enterprises and business sectors is good for us all and is having an impact on our events. More business is being won by those attending our networking lunches which helps to stimulate the local economy.

"We have some exciting events planned, including our annual dinner at the National Railway Museum, and we aim to continue to increase attendance at our events as part of our new membership drive." York and North Yorkshire Chamber of Commerce serves an area bordered by Settle, Richmond, Scarborough and Selby.

Updated: 08:56 Tuesday, March 04, 2003