WHY is a classic of British confectionery changing?

When it is an instantly recognisable favourite, where is the need for a "rebranding" exercise? What is the benefit of ditching "an icon of packaging design", in the makers' own words?

More pertinently, who has the right to deny today's children the simple pleasures of previous generations? Why can't they, too, enjoy the satisfying "pop" on opening the sweets; or thrill to the anticipation of which letter would be hidden under the lid; or stamp on the finished tube to see how far the lid will fly; or use the packet as a money box?

Only Smarties have the answer.

Updated: 11:08 Friday, February 18, 2005