TV designer Linda Barker dazzled York shoppers during a visit to the city.
Linda launched her new range of homeware and a refurbishment of Browns of York department store, which has recently started stocking her bed linen and tableware.
The Changing Rooms star, who appeared on ITV's jungle challenge show I'm A Celebrity... Get Me Out Of Here, often shops in Browns when staying at her second home in Howden.
Linda said it was important to support local businesses.
"I love shopping in Browns when I'm in York, and it's a real thrill for me to see my products in the store," she said.
"I think the refurbishment is fantastic; much more modern and very fresh."
Sue Trotter, Browns events coordinator, said: "We've got a stunning new department and everybody is really impressed with it."
Updated: 10:08 Monday, June 13, 2005
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