New Cycling City York branding has been added to the boundary signs on approach roads to the city, to highlight the fact that York is nationally recognised as a city that champions cycling.

As well as raising awareness of the fact that York is one of only a handful of locations nationwide with Cycling City status, the signs will also remind motorists visiting York of the need to respect all road users, including cyclists.

Trish Hirst, road safety officer, said: “We’re committed to reducing the number of people injured on York’s roads and, by having these Cycling City York badged signs in such prominent locations on approach roads to the city, we’re letting motorists know that they will encounter lots of cyclists in York and giving them a timely reminder to drive responsibly.”