Britain is a nation of shopkeepers, it has been claimed; and while that is an exaggeration, our country has a lot to shout about when it comes to the retail trade. Nowhere is that more true than in York, North and East Yorkshire. York’s city centre is rightly praised for its high number of independent boutiques and shops. The region has fascinating, historic market towns, complete with bustling, traditional markets.

This heritage has been strengthened by our newfound passion for local food, which has led to both the establishment of brilliant farm shops and the revitalisation of village shops which have embraced the wealth of produce being created on their doorsteps.

This retail network is a vital part of our regional economy and it deserves to be celebrated as a major success.

That’s why, as part of our York Means Business campaign, we at The Press are delighted to announce our Support Your Local Shop scheme.

We know our readers appreciate their local retailers, and that many in outlying areas depend on them for essential supplies.

When you are out shopping in the coming days, you may well notice the posters we are distributing to retailers as part of the scheme. We urge you to respond to their simple message by supporting them with your custom.

By doing so, you will not only be helping to keep them in business. You will also be giving your backing to the food producers of our region and a whole string of other businesses whose wares are on sale on the market stalls and over the counters of York, North and East Yorkshire.

You will be helping ensure the region’s workforce stays in employment and you will be benefiting by taking home brilliant local goods.

Everyone in our area will be a winner in this, so go on – support your local shop!