WE’VE heard of in-store music to help shoppers relax. But an in-store cinema – that’s a new one. Clothing store White Stuff, which has just opened a branch in York, is renowned for its quirky features. Its new Stonegate store is living up to that reputation. It includes a nine-seat cinema, in which customers will be able to take time out from shopping to put their feet up.
Showing in-store throughout March will be The Sound Of Music. Not quite Slumdog Millionaire or Benjamin Button, perhaps. But we suspect the little cinema’s aisles will be alive with the relieved sighs of weary shoppers resting their feet nonetheless.
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