YORK'S tourism bosses have a message to everyone in London: Come and see our wonderful city.
Make It York is joining similar organisations from elsewhere across northern England, and has taken its message to the capital.
They are urging people who live in London or who have visited the city to come north as well, to visit York and other destinations.
The organisations have taken over the City Information Centre, opposite St Paul’s Cathedral in the heart of London’s financial district.
They will be there until March 22.
Thousands of overseas visitors and city workers are being greeted with images promoting the landscapes, culture and heritage of York, Yorkshire and the North of England.
Kate McMullen, head of tourism at Make It York, said: "There is still a lack of knowledge about the North of England in London and the South East.
"Our aim by taking over the visitor centre in London, is to help create a buzz about the North, to spread the word about the fantastic visitor offers we have here in York and Yorkshire and to promote how easy it is to get here, helping visitors who have enjoyed a stay in the capital to consider travelling a little further to explore Northern England."
For more information on visiting York, visit: http://www.visityork.org/members/about/Make-it-York.aspx