YORK residents are being encouraged to donate their old glasses to Specsavers' charity appeal.
The company's Low Ousegate store is collecting spare and unused frames on behalf of Vision Aid Overseas.
Donated frames can then be used to improve the eye health of those less fortunate in the developing world.
Residents can drop off their old glasses, which will be recycled and the money raised is used to fund the charity’s work.
This includes giving people eye tests and treatment by training up local optometrists.
Last year the York store collected 2,500 frames and it is hoping to beat that total in 2016 Deryck Watts, at York Specsavers, said: "Professional eye care is available to the whole of Britain.
"So why should we let others in poorer countries suffer?
"I can’t stress enough the importance of recycling your old glasses; it’s for a good cause and can result in improving eye health for everyone in Zambia."
Specsavers has worked closely with Vision Aid Overseas for the last decade and is continuing to do so.
In this time, it has raised more than £800,000 and collected more than 250,000 pairs of glasses.