Yorkshire braced for tourist boom after feel-good Tour

York Press: Tour de France in Yorkshire Tour de France in Yorkshire

A QUARTER of the country now want to visit Yorkshire following the feel-good factor surrounding the Tour de France.

The county is bracing itself for a tourist boom after hosting the biggest Grand Depart in the history of the world's most famous cycle race.

A third of the population's opinion on Yorkshire was positively changed by the Tour - as shots of stunning Yorkshire countryside was beamed around the world. A study by ResearchBods found that 25 per cent of the UK now want to visit.

It also found that three-quarters of the county want tourism agency Welcome to Yorkshire – who spearheaded the winning bid – to bid for more sporting events.

A new international, world-class cycle race is now being planned, dubbed the Tour of Yorkshire – which will see three days of racing delivered by Welcome to Yorkshire, ASO and British Cycling next May. An application to the UCI is currently being considered.

Gary Verity, chief executive of Welcome to Yorkshire, hailed the Tour de France a “game changer” and said it has begun to tap into the potential the county has for becoming a global destination.

“This is the start of a journey for Yorkshire, not the end of one. The Yorkshire Grand Départ was a game changer and we’re only just scratching the surface of the enormous potential that our county has as we continue on our way towards being a global must-see destination.”

North Yorkshire Police also came in for praise from the spectators lining the route. Images of police outriders’ high-fiving out-stretched hands and helping keep the crowds entertained flooded Twitter and Facebook.

Temporary assistant chief constable Ken McIntosh said it was the single biggest deployment of North Yorkshire Police staff –including officers, staff and special officers - in its history.

He said police were encouraged to engage with the crowds over the weekend and he thought the Gendarmerie were probably a “bit surprised” to see the British police motorcyclists high-fiving crowds.

“What we said right from the start was that this was a celebration,” said the temporary assistant chief constable, who acted as gold command for North Yorkshire Police during the event.

“We were encouraging the motorcyclists to really engage with the crowds who had been there a long time waiting for what was a relatively short time for the cyclists to go through.”

Nearly 1,000 officers from the three Yorkshire forces were deployed each day along the 130 mile route.

About 500 special constables were used over the weekend, including about 45 from the Northumbria Police force area.

In North Yorkshire all police leave was cancelled from the end of June until July 11, to allow officers responsible for policing the Great Yorkshire Show and other major summer events to take rest days.

Comments (8)

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8:25am Wed 16 Jul 14

yourkidding says...

great new/s come on all you doomster/s
great new/s come on all you doomster/s yourkidding
  • Score: 15

9:16am Wed 16 Jul 14

Justin7 says...

1 in 4? That's the same as saying 75 percent don't want to visit Yorkshire, which I also think is a wild claim, the wild claim in this case being that the French bike race made such an impact. Probably some way to justify all the public money spent on a French commercial event.

Also, how exactly does this benefit York? We get tons of tourists (too many if anything) already. Most know York is a great place. I suspect this French bike race everyone's already forgotten (seriously, how many of you are tuning into to ITV4 to continue watching it?) about has opened people's eyes to the countryside more than the city, given the amazing helicopter views on the rural part of the Stage.

That's great, but a baffling headline, which is hardly scientific either.

Let's not be so patronising to the City. It did not take this French bike race to suddenly make people think "Oh that York seems nice". We were already the best city in the country :-)
1 in 4? That's the same as saying 75 percent don't want to visit Yorkshire, which I also think is a wild claim, the wild claim in this case being that the French bike race made such an impact. Probably some way to justify all the public money spent on a French commercial event. Also, how exactly does this benefit York? We get tons of tourists (too many if anything) already. Most know York is a great place. I suspect this French bike race everyone's already forgotten (seriously, how many of you are tuning into to ITV4 to continue watching it?) about has opened people's eyes to the countryside more than the city, given the amazing helicopter views on the rural part of the Stage. That's great, but a baffling headline, which is hardly scientific either. Let's not be so patronising to the City. It did not take this French bike race to suddenly make people think "Oh that York seems nice". We were already the best city in the country :-) Justin7
  • Score: -21

10:23am Wed 16 Jul 14

eeoodares says...

Brilliant news, the opening sequence with the helicopter flying over the Dales took me by surprise, I had forgotten just how beautiful our county really is.

As far as the doomongers saying the figures are not true or that the event has not and will not make a difference.... I AM SOOOO SORRY THE EVENT WAS A MASSIVE SUCCESS AND YOU SAID IT WOULD FAIL! The figures seem about right, the event brought communities together and there will be a lot of money coming into the County for years to come off the back of this event! Well done Gary Verity.
Brilliant news, the opening sequence with the helicopter flying over the Dales took me by surprise, I had forgotten just how beautiful our county really is. As far as the doomongers saying the figures are not true or that the event has not and will not make a difference.... I AM SOOOO SORRY THE EVENT WAS A MASSIVE SUCCESS AND YOU SAID IT WOULD FAIL! The figures seem about right, the event brought communities together and there will be a lot of money coming into the County for years to come off the back of this event! Well done Gary Verity. eeoodares
  • Score: 19

12:25pm Wed 16 Jul 14

again says...

On your bike Justin7!
On your bike Justin7! again
  • Score: 10

1:27pm Wed 16 Jul 14

Buzzz Light-year says...

As I sit here in the crumbling ruins of our once proud city, I stare at my bike. My bike! A symbol of our destruction. However can I bring myself to ride it again?
If it wasn't for those bikes racing through our city and our county we'd still have the civilisation we used to have. It's gone! All gone!

I cry as I think of all the dead schoolchildren killed because of speed bump removal, all the poor mums who didn't see their sons from the other side of town because of road closures, the desperation of those poor people forced to not shop at the Designer Outlet for one half of one Sunday.
I weep as I ponder the unthinkable wads of cash spewed onto this foreign bike race which could have been spent on a dustbin or a pothole.
It's so sad that after all that was spent, absolutely no-one on earth was able to see York or Yorkshire, not on the TV, not out there on the streets.
How must the riders have felt riding along silent, deserted roads with no-one to cheer them, no-one to even boo or hiss.
All those people staying in and not at all getting out in the good weather and beautiful countryside and being together having fun and enjoying themselves and having a massive celebration of their home county. No, not at all.

And not a word about it afterwards. No thank yous, no didn't we do wells, no local news coverage or souvenir editions, no brilliant photographs, nothing.
Look on Twitter or Facebook and there aren't thousands of mentions singing the praises, and "Yorkshire" absolutely did not trend on Twitter for a full three days, allowing local companies to piggyback the hashtag and widen their reach tenfold.

And now we're ruined. The sun doesn't shine, our museums and pubs and restaurants are empty and quiet, visitors have left in their droves. The trains don't even stop at the station anymore, they just go straight through.

A lesson for the future.
As I sit here in the crumbling ruins of our once proud city, I stare at my bike. My bike! A symbol of our destruction. However can I bring myself to ride it again? If it wasn't for those bikes racing through our city and our county we'd still have the civilisation we used to have. It's gone! All gone! I cry as I think of all the dead schoolchildren killed because of speed bump removal, all the poor mums who didn't see their sons from the other side of town because of road closures, the desperation of those poor people forced to not shop at the Designer Outlet for one half of one Sunday. I weep as I ponder the unthinkable wads of cash spewed onto this foreign bike race which could have been spent on a dustbin or a pothole. It's so sad that after all that was spent, absolutely no-one on earth was able to see York or Yorkshire, not on the TV, not out there on the streets. How must the riders have felt riding along silent, deserted roads with no-one to cheer them, no-one to even boo or hiss. All those people staying in and not at all getting out in the good weather and beautiful countryside and being together having fun and enjoying themselves and having a massive celebration of their home county. No, not at all. And not a word about it afterwards. No thank yous, no didn't we do wells, no local news coverage or souvenir editions, no brilliant photographs, nothing. Look on Twitter or Facebook and there aren't thousands of mentions singing the praises, and "Yorkshire" absolutely did not trend on Twitter for a full three days, allowing local companies to piggyback the hashtag and widen their reach tenfold. And now we're ruined. The sun doesn't shine, our museums and pubs and restaurants are empty and quiet, visitors have left in their droves. The trains don't even stop at the station anymore, they just go straight through. A lesson for the future. Buzzz Light-year
  • Score: 4

10:26pm Wed 16 Jul 14

MouseHouse says...

All the benefits of Le Tour coming to York and the region are coming true,

There is no other event globally that can do what Le tour does on an annula basis.

i know it's coming back...
All the benefits of Le Tour coming to York and the region are coming true, There is no other event globally that can do what Le tour does on an annula basis. i know it's coming back... MouseHouse
  • Score: 2

1:06am Thu 17 Jul 14

yorkonafork says...

Justin7 wrote:
1 in 4? That's the same as saying 75 percent don't want to visit Yorkshire, which I also think is a wild claim, the wild claim in this case being that the French bike race made such an impact. Probably some way to justify all the public money spent on a French commercial event.

Also, how exactly does this benefit York? We get tons of tourists (too many if anything) already. Most know York is a great place. I suspect this French bike race everyone's already forgotten (seriously, how many of you are tuning into to ITV4 to continue watching it?) about has opened people's eyes to the countryside more than the city, given the amazing helicopter views on the rural part of the Stage.

That's great, but a baffling headline, which is hardly scientific either.

Let's not be so patronising to the City. It did not take this French bike race to suddenly make people think "Oh that York seems nice". We were already the best city in the country :-)
I don't know why this post is getting lots of negative comments, it's spot on.
It's not even like Justin7 is saying that the TDF was a failure, he's correctly pointed out that York has always been fantastic and a large number of people knew that before the race which is good for our City.
People seem to jump on the bandwagon of being TOLD our City/county is as good as it is because the media tell you so, didn't you all realise it before?

I also agree with the way the first sentence is put, are we saying 75% DONT want to visit then? I'm sure that's not the case haha
[quote][p][bold]Justin7[/bold] wrote: 1 in 4? That's the same as saying 75 percent don't want to visit Yorkshire, which I also think is a wild claim, the wild claim in this case being that the French bike race made such an impact. Probably some way to justify all the public money spent on a French commercial event. Also, how exactly does this benefit York? We get tons of tourists (too many if anything) already. Most know York is a great place. I suspect this French bike race everyone's already forgotten (seriously, how many of you are tuning into to ITV4 to continue watching it?) about has opened people's eyes to the countryside more than the city, given the amazing helicopter views on the rural part of the Stage. That's great, but a baffling headline, which is hardly scientific either. Let's not be so patronising to the City. It did not take this French bike race to suddenly make people think "Oh that York seems nice". We were already the best city in the country :-)[/p][/quote]I don't know why this post is getting lots of negative comments, it's spot on. It's not even like Justin7 is saying that the TDF was a failure, he's correctly pointed out that York has always been fantastic and a large number of people knew that before the race which is good for our City. People seem to jump on the bandwagon of being TOLD our City/county is as good as it is because the media tell you so, didn't you all realise it before? I also agree with the way the first sentence is put, are we saying 75% DONT want to visit then? I'm sure that's not the case haha yorkonafork
  • Score: -1

1:48pm Thu 17 Jul 14

bloodaxe says...

Justin7 wrote:
1 in 4? That's the same as saying 75 percent don't want to visit Yorkshire, which I also think is a wild claim, the wild claim in this case being that the French bike race made such an impact. Probably some way to justify all the public money spent on a French commercial event.

Also, how exactly does this benefit York? We get tons of tourists (too many if anything) already. Most know York is a great place. I suspect this French bike race everyone's already forgotten (seriously, how many of you are tuning into to ITV4 to continue watching it?) about has opened people's eyes to the countryside more than the city, given the amazing helicopter views on the rural part of the Stage.

That's great, but a baffling headline, which is hardly scientific either.

Let's not be so patronising to the City. It did not take this French bike race to suddenly make people think "Oh that York seems nice". We were already the best city in the country :-)
Does the article mention York ? However, even if it had then as a keen student of economics you would know that money spent on promoting tourists was money well spent. Indeed we all know that York is a great place, Daily Mailist moaning notwithstanding, so why not just relax into that knowledge and enjoy being here ?
[quote][p][bold]Justin7[/bold] wrote: 1 in 4? That's the same as saying 75 percent don't want to visit Yorkshire, which I also think is a wild claim, the wild claim in this case being that the French bike race made such an impact. Probably some way to justify all the public money spent on a French commercial event. Also, how exactly does this benefit York? We get tons of tourists (too many if anything) already. Most know York is a great place. I suspect this French bike race everyone's already forgotten (seriously, how many of you are tuning into to ITV4 to continue watching it?) about has opened people's eyes to the countryside more than the city, given the amazing helicopter views on the rural part of the Stage. That's great, but a baffling headline, which is hardly scientific either. Let's not be so patronising to the City. It did not take this French bike race to suddenly make people think "Oh that York seems nice". We were already the best city in the country :-)[/p][/quote]Does the article mention York ? However, even if it had then as a keen student of economics you would know that money spent on promoting tourists was money well spent. Indeed we all know that York is a great place, Daily Mailist moaning notwithstanding, so why not just relax into that knowledge and enjoy being here ? bloodaxe
  • Score: 1
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