THE people behind a new television channel set to exclusively serve York have launched a campaign to find a new brand name.

Last year Ofcom gave the green light for a York-based media consortium to launch its own channel.

Ahead of the launch in Spring next year, people in York are being asked to help come up with a new name for the tv chanel.

A campaign entitled #MyYorkChannel is being launched today and will run on Twitter and at

People are being asked to contribute names that summarise the relevance to York in an instant, while offering something fresh to television.

The prize for the individual or company behind the chosen name is £1,000 and the opportunity to work with the channel’s creative time to bring the brand to life.

Stuart Goulden, the channel’s managing director, said: “Ever since winning the licence, we’ve wanted to involve the local community at the earliest possible opportunity. We hope people will join us in creating the TV channel they want to see in York, starting with its name.”

Naming ideas can be submitted at and via Twitter using the #MyYorkChannel hashtag. The competition will run until June 27.

The launch of the channel follows the award of a 12-year L-DTPS licence to broadcast on Freeview channel 8 by Ofcom to the consortium which is made up of One&Other TV, University of York, York St John University, SCY, Visit York, York CVS, City of York Council, Yorkshire Film Archive in November 2013. The channel is expecting to create 12-15 new jobs initially.