Grand Départ will transform perception of Yorkshire

York Press: Grand Départ will transform perception of Yorkshire Grand Départ will transform perception of Yorkshire

HOSTING the Grand Départ of this year’s Tour de France will do for Yorkshire what the 2002 Commonwealth Games did for Manchester, says the man who brought the world’s third biggest sporting event to the county.

Welcome to Yorkshire boss Gary Verity says the Commonwealth Games helped Manchester rediscover its “chutzpah”.

“It meant that when the BBC turned up and said ‘we want a brownfield site to build a media village’ Manchester said ‘yes’,” Mr Verity told The Press.

“I think it (the Grand Départ) will have the same impact on Yorkshire.”

In a wide-ranging interview, in which he described how he wowed Tour organisers by flying them by helicopter to his farm in the Dales and to Harewood House, Mr Verity said the economic boost to Yorkshire from hosting the first two days of this year’s Tour would be in the “hundreds of millions of pounds”.

There would be 2,500 journalists in Yorkshire – and in York – for the Grand Départ, and the two Yorkshire legs of the race would be screened in 190 countries around the world, he said.

Mr Verity said it would make Yorkshire “sexy” again in the eyes of the world – and help put the county firmly on the UK business map.

“They (businesses) will be thinking ‘Yorkshire is sexy. It’s the place that did the bike race’ rather than ‘that’s where the miners used to be’. And they’ll be thinking ‘if they had the Tour de France there, why don’t we have our HQ there?’”

Mr Verity said he expected another legacy of the Tour would be an annual three-day Yorkshire cycle race, perhaps known as the Yorkshire Classic, held every spring.

Comments (8)

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10:56am Fri 28 Feb 14

BL2 says...

“They (businesses) will be thinking ‘Yorkshire is sexy. It’s the place that did the bike race’ rather than ‘that’s where the miners used to be’. And they’ll be thinking ‘if they had the Tour de France there, why don’t we have our HQ there?’”

I can't believe anyone actually thinks like this?!
[quote]“They (businesses) will be thinking ‘Yorkshire is sexy. It’s the place that did the bike race’ rather than ‘that’s where the miners used to be’. And they’ll be thinking ‘if they had the Tour de France there, why don’t we have our HQ there?’” [/quote] I can't believe anyone actually thinks like this?! BL2
  • Score: 13

11:16am Fri 28 Feb 14

Archiebold the 1st says...

BL2 wrote:
“They (businesses) will be thinking ‘Yorkshire is sexy. It’s the place that did the bike race’ rather than ‘that’s where the miners used to be’. And they’ll be thinking ‘if they had the Tour de France there, why don’t we have our HQ there?’”
I can't believe anyone actually thinks like this?!
Hahaha no I don't think we will se a rise in business hq's in York due to sex appeal.
[quote][p][bold]BL2[/bold] wrote: [quote]“They (businesses) will be thinking ‘Yorkshire is sexy. It’s the place that did the bike race’ rather than ‘that’s where the miners used to be’. And they’ll be thinking ‘if they had the Tour de France there, why don’t we have our HQ there?’” [/quote] I can't believe anyone actually thinks like this?![/p][/quote]Hahaha no I don't think we will se a rise in business hq's in York due to sex appeal. Archiebold the 1st
  • Score: 5

12:30pm Fri 28 Feb 14

Ignatius Lumpopo says...

Actually, it was Salford that said yes to the BBC media village, not Manchester. And I'm not sure I like the idea of Yorkshire being compared to a brownfield site...
Actually, it was Salford that said yes to the BBC media village, not Manchester. And I'm not sure I like the idea of Yorkshire being compared to a brownfield site... Ignatius Lumpopo
  • Score: 4

3:04pm Fri 28 Feb 14

oldgoat says...

They seriously think we want some of what they've got the other side of the Pennines?
Yorkshire has its own style and spirit, and can compete with anywhere you want for scenery.

I suppose in twenty years time when the great white elephant (HS2 to you) eventually turns up....
They seriously think we want some of what they've got the other side of the Pennines? Yorkshire has its own style and spirit, and can compete with anywhere you want for scenery. I suppose in twenty years time when the great white elephant (HS2 to you) eventually turns up.... oldgoat
  • Score: 0

3:33pm Fri 28 Feb 14

MouseHouse says...

BL2 wrote:
“They (businesses) will be thinking ‘Yorkshire is sexy. It’s the place that did the bike race’ rather than ‘that’s where the miners used to be’. And they’ll be thinking ‘if they had the Tour de France there, why don’t we have our HQ there?’”

I can't believe anyone actually thinks like this?!
They don't really. It's corporate claptrap, just like "transform"! I love the Tour de France and cannot wait for it to get here but if anybody believes it will 'transform' anything they are wrong. The word they are looking for is "change", or perhaps even "improve" but to transform something you need more than a bike race over two days - regardless of the importance or its size. Has the Olympics "transformed" England? Erm. No.
[quote][p][bold]BL2[/bold] wrote: [quote]“They (businesses) will be thinking ‘Yorkshire is sexy. It’s the place that did the bike race’ rather than ‘that’s where the miners used to be’. And they’ll be thinking ‘if they had the Tour de France there, why don’t we have our HQ there?’” [/quote] I can't believe anyone actually thinks like this?![/p][/quote]They don't really. It's corporate claptrap, just like "transform"! I love the Tour de France and cannot wait for it to get here but if anybody believes it will 'transform' anything they are wrong. The word they are looking for is "change", or perhaps even "improve" but to transform something you need more than a bike race over two days - regardless of the importance or its size. Has the Olympics "transformed" England? Erm. No. MouseHouse
  • Score: 3

6:28pm Fri 28 Feb 14

PositiveFootball says...

I too am very pleased that the Tour is coming to Yorkshire, but to say that a bike race is going to wipe out memories of the coal industry is an insult to the miners who gave their sweat and often their lives to make this county what it is. If Mr Verity was a true Yorkshireman then he would understand that his comment is in extremely bad taste. A guy who makes a very good living exploiting the area should at least have some respect for it's roots.
I too am very pleased that the Tour is coming to Yorkshire, but to say that a bike race is going to wipe out memories of the coal industry is an insult to the miners who gave their sweat and often their lives to make this county what it is. If Mr Verity was a true Yorkshireman then he would understand that his comment is in extremely bad taste. A guy who makes a very good living exploiting the area should at least have some respect for it's roots. PositiveFootball
  • Score: 3

3:50am Sun 2 Mar 14

Magicman! says...

Somehow I doubt the BBC or ITV will come to York council and say "we would like to build a TV studio at Monks Cross"
Somehow I doubt the BBC or ITV will come to York council and say "we would like to build a TV studio at Monks Cross" Magicman!
  • Score: 1

7:22pm Mon 3 Mar 14

Nomis15 says...

BL2 wrote:
“They (businesses) will be thinking ‘Yorkshire is sexy. It’s the place that did the bike race’ rather than ‘that’s where the miners used to be’. And they’ll be thinking ‘if they had the Tour de France there, why don’t we have our HQ there?’”

I can't believe anyone actually thinks like this?!
wHAT MINERS?
[quote][p][bold]BL2[/bold] wrote: [quote]“They (businesses) will be thinking ‘Yorkshire is sexy. It’s the place that did the bike race’ rather than ‘that’s where the miners used to be’. And they’ll be thinking ‘if they had the Tour de France there, why don’t we have our HQ there?’” [/quote] I can't believe anyone actually thinks like this?![/p][/quote]wHAT MINERS? Nomis15
  • Score: 0

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