York to be showcased as one of Britain’s “most romantic heritage cities”

Updated in News York Press: Photograph of the Author by , richard.catton@thepress.co.uk

WITH its narrow cobbled streets, cosy restaurants and riverside walks, York is the perfect place for lovers to take a break, according to a new high-profile national campaign.

The city is to be showcased on the web and through national newspapers and radio stations as the one of Britain’s “most romantic heritage cities”.

Bosses at Visit York, the city’s official tourism body, have teamed up with national organisation Visit England and hope to entice couples to York from cities such as London, Edinburgh, Birmingham and Plymouth.

Michelle Brown, marketing manager at Visit York, said: “We’re thrilled to be working in partnership with Visit England to highlight York as one of the top locations to book a romantic break.

“York is a city full of romance, with beautiful locations and architecture as well as an award-winning gastro scene and a wide range of independent retailers – the perfect choice for all romantics.”

Visit York said the city’s romantic appeal will now be promoted through Facebook competitions, video content and dedicated “Romantic York” pages on visitengland.com

The Guardian’s weekend travel section will also feature a full colour, wrap-around cover featuring the city, while national radio station Classic FM is also running the campaign.

Visit York was recently awarded £666,666 to produce campaigns over the next three years to encourage more Britons to holiday in the city.

James Berresford, chief executive of Visit England, said: “This exciting campaign is the first of several launching this year with the aim of growing tourism in England.

“Starting in time for the run-up to St Valentine’s Day and Easter, the campaign promotes some of England’s most beautiful historic destinations.

“This is a great example of the industry working in partnership to stimulate tourism and grow jobs throughout the country.”

Comments (12)

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8:22am Tue 22 Jan 13

notmyrealname says...

All true - but not on a Friday or Saturday night anywhere near Ouse Bridge .
All true - but not on a Friday or Saturday night anywhere near Ouse Bridge . notmyrealname
  • Score: 0

8:31am Tue 22 Jan 13

Guy Fawkes says...

Visit York was recently awarded £666,666...


...to equip James Alexander with horns and a pitch fork?
[quote]Visit York was recently awarded £666,666...[/quote] ...to equip James Alexander with horns and a pitch fork? Guy Fawkes
  • Score: 0

8:37am Tue 22 Jan 13

pedalling paul says...

A bicycle made for two will do nicely,,,,
A bicycle made for two will do nicely,,,, pedalling paul
  • Score: 0

8:56am Tue 22 Jan 13

Even AndyD says...

Sounds good and all helps us to keep bucking the national recession trend.
Sounds good and all helps us to keep bucking the national recession trend. Even AndyD
  • Score: 0

8:58am Tue 22 Jan 13

Gyspsy Power says...

Is your bum that big Paul that you need 2 seats? One for each cheek.....
Is your bum that big Paul that you need 2 seats? One for each cheek..... Gyspsy Power
  • Score: 0

8:58am Tue 22 Jan 13

Even AndyD says...

Guardian did a piece on us on Saturday as a Heritage-Gem city. All helps.
Guardian did a piece on us on Saturday as a Heritage-Gem city. All helps. Even AndyD
  • Score: 0

10:08am Tue 22 Jan 13

pedalling paul says...

Gyspsy Power wrote:
Is your bum that big Paul that you need 2 seats? One for each cheek.....
Tch...tch...tch....c
heeky!
[quote][p][bold]Gyspsy Power[/bold] wrote: Is your bum that big Paul that you need 2 seats? One for each cheek.....[/p][/quote]Tch...tch...tch....c heeky! pedalling paul
  • Score: 0

11:05am Tue 22 Jan 13

Ignatius Lumpopo says...

"An award-winning gastro scene"? Sounds a bit dubious to me. I take it Ms. Brown hasn't seen 'La Grande Bouffe'?
"An award-winning gastro scene"? Sounds a bit dubious to me. I take it Ms. Brown hasn't seen 'La Grande Bouffe'? Ignatius Lumpopo
  • Score: 0

3:36pm Tue 22 Jan 13

JHardacre says...

Let's hope they provide more parking to cope with the tourist influx.
Let's hope they provide more parking to cope with the tourist influx. JHardacre
  • Score: 0

6:03pm Tue 22 Jan 13

bob the builder says...

York is the new Brighton, Englands dirty weekend knocking shop. What we need are some muslim vigilantes patrolling of a night.
York is the new Brighton, Englands dirty weekend knocking shop. What we need are some muslim vigilantes patrolling of a night. bob the builder
  • Score: 0

9:04pm Tue 22 Jan 13

Paul Meoff says...

JHardacre wrote:
Let's hope they provide more parking to cope with the tourist influx.
More park and ride is planned
[quote][p][bold]JHardacre[/bold] wrote: Let's hope they provide more parking to cope with the tourist influx.[/p][/quote]More park and ride is planned Paul Meoff
  • Score: 0

3:42am Wed 23 Jan 13

Magicman! says...

Bosses at Visit York, the city’s official tourism body, have teamed up with national organisation Visit England and hope to entice couples to York from cities such as London, Edinburgh, Birmingham and Plymouth.


"What are we doing this weekend babe?",
"I've booked us a romantic weekend away in Birmingham"



I haven't had a good laugh like that in over a week!!

Perhaps the riverside walk by the Park Inn will be targeted at people who'd normally weekend in the brummie capital!
[quote]Bosses at Visit York, the city’s official tourism body, have teamed up with national organisation Visit England and hope to entice couples to York from cities such as London, Edinburgh, Birmingham and Plymouth.[/quote] "What are we doing this weekend babe?", "I've booked us a romantic weekend away in Birmingham" I haven't had a good laugh like that in over a week!! Perhaps the riverside walk by the Park Inn will be targeted at people who'd normally weekend in the brummie capital! Magicman!
  • Score: 0

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