York to be showcased as one of Britain’s “most romantic heritage cities” (From York Press)
Get in touch: send your photos, videos, news & views by texting YORK to 80360 or send an email»
York to be showcased as one of Britain’s “most romantic heritage cities”
8:10am Tuesday 22nd January 2013 in News
By Richard Catton, richard.catton@thepress.co.uk
WITH its narrow cobbled streets, cosy restaurants and riverside walks, York is the perfect place for lovers to take a break, according to a new high-profile national campaign.
The city is to be showcased on the web and through national newspapers and radio stations as the one of Britain’s “most romantic heritage cities”.
Bosses at Visit York, the city’s official tourism body, have teamed up with national organisation Visit England and hope to entice couples to York from cities such as London, Edinburgh, Birmingham and Plymouth.
Michelle Brown, marketing manager at Visit York, said: “We’re thrilled to be working in partnership with Visit England to highlight York as one of the top locations to book a romantic break.
“York is a city full of romance, with beautiful locations and architecture as well as an award-winning gastro scene and a wide range of independent retailers – the perfect choice for all romantics.”
Visit York said the city’s romantic appeal will now be promoted through Facebook competitions, video content and dedicated “Romantic York” pages on visitengland.com
The Guardian’s weekend travel section will also feature a full colour, wrap-around cover featuring the city, while national radio station Classic FM is also running the campaign.
Visit York was recently awarded £666,666 to produce campaigns over the next three years to encourage more Britons to holiday in the city.
James Berresford, chief executive of Visit England, said: “This exciting campaign is the first of several launching this year with the aim of growing tourism in England.
“Starting in time for the run-up to St Valentine’s Day and Easter, the campaign promotes some of England’s most beautiful historic destinations.
“This is a great example of the industry working in partnership to stimulate tourism and grow jobs throughout the country.”
Comments(12)
Guy Fawkes
says...
8:31am Tue 22 Jan 13
Visit York was recently awarded £666,666...
...to equip James Alexander with horns and a pitch fork?
pedalling paul
says...
8:37am Tue 22 Jan 13
Even AndyD
says...
8:56am Tue 22 Jan 13
Gyspsy Power
says...
8:58am Tue 22 Jan 13
Even AndyD
says...
8:58am Tue 22 Jan 13
pedalling paul
says...
10:08am Tue 22 Jan 13
Gyspsy Power wrote:Tch...tch...tch....c
Is your bum that big Paul that you need 2 seats? One for each cheek.....
heeky!
Ignatius Lumpopo
says...
11:05am Tue 22 Jan 13
JHardacre
says...
3:36pm Tue 22 Jan 13
bob the builder
says...
6:03pm Tue 22 Jan 13
Paul Meoff
says...
9:04pm Tue 22 Jan 13
JHardacre wrote:More park and ride is planned
Let's hope they provide more parking to cope with the tourist influx.
Magicman!
says...
3:42am Wed 23 Jan 13
Bosses at Visit York, the city’s official tourism body, have teamed up with national organisation Visit England and hope to entice couples to York from cities such as London, Edinburgh, Birmingham and Plymouth.
"What are we doing this weekend babe?",
"I've booked us a romantic weekend away in Birmingham"
I haven't had a good laugh like that in over a week!!
Perhaps the riverside walk by the Park Inn will be targeted at people who'd normally weekend in the brummie capital!
notmyrealname says...
8:22am Tue 22 Jan 13