A freezing frenzy of internet videos currently sweeping the globe has arrived at a York pub.
Staff at Stonegate's Punch Bowl took on the Ice Bucket Challenge and nominated three other bars - Harkers, The Cross Keys and The Old White Swan - to raise money for the Motor Neurone Disease Association, or Amyotrophic lateral sclerosis (ALS) as it is known in America.
The craze, which started in the States, has seen A-List celebrities from the Beckham clan to comedians Ricky Gervais and Ben Stiller get freezing cold water poured over them to raise awareness of the disease.
"It was freezing!", screamed Michelle Radford, who organised the eight members of staff to soak themselves in front of the pub.
"Everybody else has done this so we thought we should get involved and try and get the whole of York to join us as well.
"It's a good idea to bring awareness to the charity because it's a disease that not many people knew about until this happened."
Head chef Karl Sage, 30, added: "It was cold but I'm quite lucky that I managed to pour it down my front and missed my back.
"It's inspiring to see the people suffering from the disease doing it as well.
"It's something anyone can do and it's not like you need much to get it done."
Laura Brown, 19, a chef at the pub, said she was more than happy to take part after reading about the disease.
She added: "It's a really good cause. I've seen some pictures of people with the disease and I can't imagine how it effects you.
"I knew nothing about it until this came about, so I'm happy to help."
ALS sufferer Pat Quinn, from New York, set up the campaign with the help of friend Pete Frates, a former baseball player who also suffers from the condition.
Frates is credited with helping the challenge go viral, alongside friend Corey Griffin - who drowned in a diving accident on August 16 - after he posted a video nominating US sports stars.