HOTEL group Best Western, which is based in York, has signed a five-month deal to sponsor television channel Dave.
The group, based at Clifton Moor , is sponsoring the characters of comedy and lifestyle shows to progress its Hotels With Personality marketing campaign.
The adverts include a selection of hotels and staff, telling stories from the hotel, including Gerry Whitehouse, the bird of prey manager at the Best Western Beamish Hall Hotel who is seen in one of the short films talking about his past life training cheetahs.
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