YORK tourism agency Visit York has launched a new marketing campaign based on travel review sites, such as Tripadvisor.

The “My York” campaign gives visitors an opportunity to advise new visitors on the highlights as well as the undiscovered gems of the city.

Visit York said that visitors could be its best advocates after the city was voted the nation’s favourite small city and with research showing 99 per of visitors to York would recommend the city to a friend or relative.

Liz Moon, marketing manager at Visit York, said: “We will be enlisting visitors to join the conversation and feed back on their experiences by traditional and social media channels, so helping our seven million visitors get the most out of their stay here and also encouraging new visitors to experience York for the first time.”

The ‘My York’ campaign will run throughout 2011, supported by a summer ‘I Love York’ advertising promotion. World-class visitor attractions, shopping and a focus on key events and festivals will be a prominent part of the campaign, which will also include special offers at restaurants, hotels and attractions.

A new York holiday video will also be launched in June, entitled, My York Favourites, incorporating visitors’ tips for the city.

Social media activity on Twitter and Facebook will also encourage York fans to post their top tips online at facebook.com/visityork and at twitter.com/visityork