AN ONLINE retailer has invested £150,000 in York after choosing the city for its first store in Yorkshire.

Connection Retail has launched its sixth store in the space of a year after opening the 3,175 sq.ft store for its Direct Wood Flooring brand in Layerthorpe, creating four new jobs.

The launch follows on from the North East-headquartered company’s openings in Birtley, Tyne and Wear, Thurrock, Bracknell, Coventry and most recently in Havant, with Connection Retail targeting further store launches across the UK during the next six months.

Dan Foskett, managing director of Connection Retail, said: “Our expansion into Yorkshire means that we are operating in six regions in the UK, while maintaining a strong online presence..”