A GLOBAL brewing giant with an operation in Tadcaster has announced a new partnership with a Premier League football club.
Molson Coors has committed to a long-term deal with Sunderland AFC, which sees it become the club’s official beer partner from summer 2015.
Molson Coors will supply beverages throughout the Stadium of Light, with the five-year agreement also including 1879 Events Management, Sunderland AFC’s growing external events division.
As part of the exclusive deal, the Stadium of Light’s popular North Stand will become the Carling North Stand from the 2015/16 season onwards in recognition of one of Molson Coors most popular brands.
Eugene Reddington, Regional Sales managing director, Molson Coors said: “Molson Coors Brewing Company are absolutely delighted to have become the official beer partner of Sunderland AFC and we look forward to a long and successful relationship in all our ventures with the club."
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