YORKSHIRE's first private domestic waste collection service has been launched with plans for a roll out across the region.

Harrogate businessman Andrew Brown created Rubbish Service to fill in the gap between fortnightly council collections of domestic and business waste.

The venture was born out of necessity for Mr Brown when he found that his own household waste collections were insufficient after the introduction last year of the new fortnightly rubbish collection and wheelie bin regime.

Mr Brown has heralded the business as Yorkshire’s first ‘pay as you throw’ service, and expects the scheme to spark a new trend in the region for further smaller private waste collection services, which he says are becoming commonplace in the south of England.

Mr Brown said: “Some households will produce more waste than others on a weekly basis, because they have more people in them, while others might benefit from occasional extra collections. Rubbish Service will cater for both of these categories of customer.

“Nationally, 71 per cent of householders want weekly collections, and our research shows that a similarly high level of demand exists in Harrogate.

"Just from conducting our market research into the viability of launching an extra waste collection service, we have already signed up dozens of keen customers, even before we get up and running.”

The service is being trialled within HG1, HG2 and HG3 postcodes from the end of May, with a view to extending the service to other towns and boroughs in the future.