Balloon launch marks Benenden Healthcare Society's rebranding

Pupils from Poppleton Road Primary School at the balloon launch at Benenden Health, in Holgate, York

Pupils from Poppleton Road Primary School at the balloon launch at Benenden Health, in Holgate, York

First published in Business news

York’s grey winter sky was injected with colour when Benenden Healthcare Society launched its new branding with a balloon launch set off by school children.

Benenden Health invited children from nearby Poppleton Road Primary School to attend the launch and release 500 balloons to mark its rebranding.

To thank the school for its participation in the event, Benenden Health donated £300 for the school to spend on a “rebrand” project of their own.

Marc Bell, marketing and business strategy director at Benenden said: “We want to build a powerful and differentiated brand positioning behind our distinctive mutual health and wellbeing proposition that will help us stand out in an extremely competitive healthcare market.

"We’re delighted to invite schoolchildren from the local community to get involved and help us make the launch event really special.”

Comments (1)

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1:08pm Mon 28 Jan 13

Durrell73 says...

It's a shame that a balloon release was deemed an appropriate way to rebrand.

Balloons are particularly dangerous pieces of litter, they are mistaken for food by many species of wildlife, especially turtles.

Once balloons have been eaten they can block digestive systems and cause animals to starve. The string on balloons can also entangle and trap animals.

Read here for more:

http://www.mcsuk.org
/downloads/pollution
/dlg/Dont_Let_Go_Boo
klet.pdf
It's a shame that a balloon release was deemed an appropriate way to rebrand. Balloons are particularly dangerous pieces of litter, they are mistaken for food by many species of wildlife, especially turtles. Once balloons have been eaten they can block digestive systems and cause animals to starve. The string on balloons can also entangle and trap animals. Read here for more: http://www.mcsuk.org /downloads/pollution /dlg/Dont_Let_Go_Boo klet.pdf Durrell73
  • Score: 0

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