Potter team in identity ‘evolution’

York Press: The Potter Logistics directors, from left, Stuart Taylor, Matthew Lamb, Margaret Potter, managing director Derrick Potter, Jim Thomson, and Ken Watson The Potter Logistics directors, from left, Stuart Taylor, Matthew Lamb, Margaret Potter, managing director Derrick Potter, Jim Thomson, and Ken Watson

POTTER Group Logistics has relaunched as Potter Logistics this year.

The business, which is headquartered in Ripon and also has distribution centres in York and Selby will also rebrand the House of James business in York, which it acquired in May 2012.

Matthew Lamb, managing director of Potter Logistics, said: “This is an important announcement for our company.

“Potter Logistics is strengthening its position as one of the country’s leading warehouse and distribution providers. The exciting evolution of our corporate identity gives us a new impetus; encapsulating the dynamism of the company and enhancing our brand to raise the Potter Logistics profile.”

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