A CARE business launched six years now provides home help to 90 people as it works to address challenges presented by an ageing population.

Clifton Moor-based Home Instead Senior Care employs a team of 70 to provide companionship, home help and personal care to clients and support families who don't want to put their loved ones into a care home.

The business was founded in 2009 by husband and wife team Luke Norbury and Ann-Marie Roche, and is vying for the Small Business of the Year and Family Business of the Year titles.

Mr Norbury, managing director, said: "The whole team has been instrumental in the success of the business. It takes a special kind of person with a genuinely caring and compassionate attitude to make a great CAREGiver and we are fortunate to receive regular acknowledgement from our clients for the incredible job that our team does.

"Few people want to move into a care home and our aim is to enable our clients to stay in their own home for as long as they possibly can and continue to enjoy life and the activities that have always interested them.

"We have put ourselves forward for this award because we really feel that we are well on the way with our mission to change the face of ageing.

"Above all, we would like the team as a whole to get the recognition they deserve for the contribution they have made to the success of the business so far."

Alongside running the business Mr Norbury and Ms Roche have raised their own family, with their son aged four months old when the venture was launched, and their daughter born in 2011.

In 2009 Home Instead Senior Care welcomed on board Mr Norbury's mother Carolyn, who joined the team as a CAREGiver and supported the same client for almost six years until they passed away.

Mr Norbury said: "Like so many family businesses, we have experienced the pressures of juggling family and business commitments.

"We believe it has been critical to our success. It means we understand and empathise with our clients and their families.

"We believe we could be Family Business of the Year because our family has made so many sacrifices to get Home Instead where it is in 2015, but also because our service can make a huge difference to other families."