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If you are a UK punter, we have good news for you – new betting sites in the UK are here to keep you entertained for a long time. From offering amazing sign-up bonuses to keeping you engaged with their excellent quality games – they have everything that you could ask for.

Read on for more about the five best new bookmakers in the UK. 

Top three new betting sites

Karamba - Bet £10 to Get a £20 free bet

Visit Karamba here

(This offer is for new sport customers only and is available once per household. Maximum free bet amount is £/€10. Minimum wagering on sport to activate the free bet is £/€20 (which can be achieved from a minimum deposit of £/€10). Offer valid only to customers wagering on sport £/€20 or more and make a qualifying bet in accordance with the free bet specific terms and conditions below. Void/cancelled or cashed out bets do not count towards wagering to activate the free bet.)

York Press:

Genting Bet - Up to £25 free bet if your first bet loses

Visit Genting Bet here

(New customers. First settled bet £/€10+ (£/€10 E/W+) at odds 2.0+ qualifies. If the first settled bet loses, free bet credited within 24 hours of bet settlement, use within 7 days, stake not returned. Full T&Cs below.)

York Press:

Novibet - Bet £25 Get £25

Visit Novibet here

(Aged 18+, UK new customers only | KYC verified | Maximum £25 free bet | Minimum bet £10 | Minimum of 3 selections in accumulator | Minimum odds per selection 7/10 (1.70) | Free bet stake not returned | Certain markets/sports/payment methods restrictions apply | Qualifying bet must be made within 30 days | Free bet valid for 30 days | T&Cs apply | General promotions terms apply.)

York Press:

Why change your existing sportsbook for a new one?

Bigger welcome bonus 

New sportsbooks are giving tough competition to their old counterparts. New UK betting sites are here with bigger and better welcome bonuses. When you sign up, not only do you get free bets, you can also get bonus money and other perks.

New sportsbooks want to retain new customers at all costs. So, they keep on offering weekly and monthly promotions to keep players hooked to them. This is one aspect where most old sportsbooks lag. More often than not, they don’t have an enticing offer at the place.

Better odds

To get a bigger crowd, new betting sites are offering better odds. It is the biggest factor determining how much money a player wins or loses, and the better the odds, the better is the sportsbook.

Excellent markets

New bookmakers for UK customers have brought a lot of variety to the betting market. They are not only concerned with the leagues and tournaments inside the UK, but they are also extending their reach globally.

As a result, bookies are adding events from all over the world, offering a variety of markets and new ways of cashing in your bonus as well as real money. You might not use hundreds of betting markets at once, but as you get experienced, additional markets are always good to have.

Modern payment methods

The biggest advantage of new casinos is that they collaborate with modern payment providers to make it easier for players to sign up. Many payment methods will let you bypass the hassle of using credit and debit cards enough so you can make the payment without saving your payment details anywhere. They also accept prepaid cards like Paysafecard, which makes you completely anonymous in terms of financial details.

Mobile sites and apps

York Press:

Old casinos are also falling behind because they are not equipped with comprehensive mobile platforms where players can gather and leverage the markets from the comfort of wherever they are. The number of casino goers is increasing, and a huge chunk of them operate from mobile. Naturally, new bookmakers are trying to keep up with the changing needs of their players and offer excellent apps that encompass the quality of the website.  

How to pick a new sportsbook?

Players have to analyse the performance, review, and reputation of the sportsbook before opening an account. Knowing which factors can influence your game during the time you are signed up with the bookie can really improve your experience. Thousands of casinos and sportsbooks are opening up every day, and the best way to cut out the poor quality platforms is to leverage these following conditions.


High-quality UK sports betting sites spare no expense when it comes to the quality of the software. It does not only pertain to the design of the website, but how accessible it is and how easy it is for users to navigate. Besides, if the software is not of good quality, in-play betting will not be available, and you will miss out on capitalizing on the market changes because the screen did not load up fast enough.


If you want complete peace of mind, it is important to ensure that the operator you are placing your bets with is credible. A lot of casinos have a license from the Malta Gambling Commission, which kind of reduces the credibility. Look for casinos that are regulated by the UK Gambling Commission. This ensures they are completely legitimate and are regularly audited to ensure that players are getting a fair chance. There is no better way of ensuring your money is in safe hands than playing with a licensed and regulated casino.

Player Experience

As important as it is to have a regulated platform, the player experience is also equally critical. There are some really old sportsbooks with the seal of approval from the UK Gambling Commission, but their websites are a nightmare to use. They are complicated, the color scheme does not look good, and the graphics are extremely outdated. Look for quality platforms before signing up so you will have an easier time placing bets, cashing out your money, understanding the rules and regulations of the website.


York Press:

Every sport has certain markets. More markets give a better player experience because of the sheer variety of their choices. Most betting websites try to offer common markets. For instance, commonly available football markets are total goals scored, team to win, and so on. However, some bookmakers cover niche and additional markets in tournaments throughout the world, which is an excellent way to capitalize on those special games.

Welcome offer

Although this is the first aspect players look for when signing up with a bookmaker, this should not be your first concern. If you have satisfied all the previous four criteria, then you can look at the welcome offer. Overall, most sportsbooks have a similar profile of welcome offers. You can either get free bets or a matched percentage of the first deposit. However, many players miss out on finding whether there are promotions for existing players as well. If you want to stay in the sportsbook permanently, the welcome offer is as important as promotions for existing players.


Sports betting is incomplete without in-play. It has revolutionised how bets are placed. You can see the real-time stats of the game on the screen and place your bet according to the situation. This way, you get to be in the heart of the action and capitalise on the moment. Most sportsbooks also try to offer the cash-out, which is excellent if you want to bow out of the bet before losing.

Mobile apps

Although online platforms are a very convenient way to place your bets from the comfort of your own home, mobile apps are a substitute you should not ignore. You can easily install them on their smartphone from Play Store and App Store, so you know you have enough security. Plus, the mobile app enables you to catch up on your favorite sports and betting markets whenever you want to, irrespective of where you are. You are seconds away from finding out the result of your favourite bets, markets, and so on.

Virtual Sports

York Press:

In addition to mainstream sports betting, new bookmakers are also adding virtual sports to the list of offerings. These bets can be placed at any time of the day, in multiple events running worldwide, and all of it can be accessed through a single bookmaker.

Suppose you cannot find a live sport that you would like. In that case, you can easily go towards the virtual sports market, including football, horse racing, volleyball, in an immersive virtual world with plenty of betting opportunities and markets. Sometimes, you can get even more markets in virtual sports instead of the real one.

Live streaming

This is the true making of a high-quality bookmaker. Not every bookmaker can afford live streaming because there are complex regulations and permissions regarding copyrights. If you can find a bookmaker that offers live streaming in addition to real-life in-play betting, you should sign up with them simply because of this facility.

This way, you bet on the match in real-time and view the match in real time to predict any outcome. You can watch from the device you have used to place the bet. There is no need to use a different device and miss out on an offer by seconds. Live streaming bookmakers also offer a wide range of games on the platform, so you will always have something you like to watch and bet on. This is a complete package.

Loyalty programs

Every reputable casino has their loyalty programs to ensure major players are rewarded for their patronage. VIP rollers are only 5% of the entire casino demographic, but they end up spending almost 60% of the money where revenue comes from. This is why bookmakers are happy to grant VIP customers every luxury available on the platform. If you are a frequent player, you should look for a quality program with separate special rewards, loyalty points, cashback, etc.

Banking options

Ensure that any bookmaker you are playing with has a combination of credit and debit cards, e-wallets, prepaid debit and credit cards. This will eventually make your betting journey easier. Depending on the country you're playing from, options might not be available. The more banking methods the casino has, the easier it gets to make a payment through any handy sources. Besides, Bitcoin or prepaid cards might offer you complete anonymity from disclosing your financial information, which provides another security level if you are paranoid about saving your card details online.

Top 5 new bookmakers: Pros and Cons


Karamba is not only a sportsbook, but it also has a casino and live casino. The casino supports a range of betting markets with very competitive odds. That said, Karamba is an excellent platform for football fans.

What’s more, it also offers in-play betting for ongoing matches, so you can bet on your favourite games in real-time. The welcome offer is not very shiny but comes with reasonable terms, so it is easy to access.


  • High odds available for betting
  • In-play available for live betting
  • Casino and live casino has an excellent game selection


  • Fewer choices in horse racing


York Press:

This is a well-designed casino with a Malta license. There are dedicated Apple and Android apps and an excellent mobile gaming platform. It also has a casino as well as live streaming and live betting options. This casino and sportsbook is at least a decade old and has an excellent reputation amongst experienced players. The welcome bonus is not as high as some other operators, but still excellent due to easy terms and conditions.


  • Reputable brand in the bookmaking industry
  • Excellent promotions for new and existing players
  • Highly rated customer service and website


  • Not available in many countries


Novibet casino holds a license from the UK Gambling Commission, Greece, and the Isle of Man, making it one of the most sought after and credible bookmakers in operation today. It has an excellent mobile version of the sportsbook where players can find excellent markets. A live betting option is available. It also offers cash-out options for bets, which is a big perk. You can also try out the casino and poker section.


  • Good odds for most markets
  • Interesting bets are available
  • Cash-out feature makes it convenient for players to bow out


  • Live streaming is not available
  • No mobile apps  

Mr. Play

York Press:

Mr. Play casino comes with a license from the UK Gambling Commission from Ireland and Sweden. It has dedicated mobile apps for Android and Apple phones. The sportsbook offers a lot of traditional booking bets. Customer care options are also available over phone, chat, and email, making it convenient for players to connect with the bookmaker. The operator supports five languages, German, Finnish, English, Swedish, and Norwegian.


  • Excellent sports betting options  
  • Advanced features like pulse betting and cash out
  • Plenty of bonus and promotions


  • The bookmaker does not have live streaming
  • Medium odds on betting

Genting Bet

This UK based casino is almost six years old and has a dedicated mobile version. It is not just a bookmaker but supports live casino, casino, E-sports, and live betting. The cash-out option is applicable to selected markets. Support is available over email, and the only supported language is English.


  • Huge variety in sports betting
  • Plenty of slots, live dealer, and casino games
  • Attractive welcome bonus as well as free bets


  • Live streaming is not available

Not convinced by our selection of new betting sites? Try a bet365 bonus code instead to sign up at a more established bookie.

Football Whispers breaks down the beautiful game with statistical analysis, feature articles and expert betting tips. Please gamble responsibly.