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Check here for the latest UK free bets from leading sportsbooks. Get started on the right foot by selecting the best free bet deals from our trusted list of UK bookmakers.

Top UK bookmakers offering free bets

Paddy Power

Get the offer here

(New customers only. Place your FIRST bet on any sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is £20. Only deposits made using Cards or Apple Pay will qualify for this promotion. T&Cs apply. Paddy's Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&Cs apply.)

York Press:


Get up to £20 free bets here

(Age 18+ and new UK+IRE customers only. Paypal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 7 days on sports, stake not returned, restrictions apply. T&Cs apply)

William Hill 

Get up to £40 free bets here

(New customers who register via mobile only (min £10 / €10 stake), win only, min odds 1/2, free bets paid as 4 x £10 / €10 (30-day expiry), free bet/payment method/player/country restrictions apply. By entering the William Hill Promo code in the box below you agree to the full terms and conditions of this promotion as displayed below.)

York Press:

What is a free bet?

Today, almost all bookies offer free bets with the hope of persuading new bettors to sign up with them and subsequently use them on their betting accounts. In fact, bookmakers hoping to remain relevant in the face of increased competition must offer their customers free bets.

You can think of free bets as opportunities to place bets without risks. Free bets, also known as bookmaker bonus bets, is the total amount of money that a sportsbook will credit to a bettors account, to allow him or her to wager without risk of losing.

With free bets, customers can use them to place bets either in part or in full, up to the full value of the free bet bonus that a bettor has been awarded. If you aren’t sure of the market and bets so as to make use of your free bets, then it’s important to make a reference to the Terms and Conditions of the free bet.

Before utilizing your free bet, you need to be aware that they come in different formats such as Matching the Stake, Initial Deposit Bonus, and Winning First Bet Bonus, to mention but a few.

What is the difference between free bet offers and sign up bonuses?

York Press:

There’s a slight difference between free bets and sign up bonuses worth noting. Free bets are normally (but not always) only given to new bettors. Again, when placing a bet by using the free bet, then the free bet stake won’t be returned. For example, using a £10 free bet on odds of 2.0, then you get to receive £10 back. Sign up on the other hand is the sum of money that’s ‘paid’ to a new bettor. The sign-up bonus is more of an incentive that betting firms give as a form attracting more and more new bettors. But to withdraw the winnings, then a player must meet wagering requirements. For example, a bettor might receive a £20 bonus if for example; s/he meets wagering requirements of 3X for depositing £20 at a bookie.

Types of free bets

As briefly mentioned earlier, there are several types of free bets worth noting. In the UK for instance, you can easily find UK free bet deals at almost all bookies in operation. Without further ado, the following are the common types of free bets.

  • Risk-Free Bets: Just as the name suggests, a risk-free bet is that type of bet that allows a player to bet with his or her own funds while ensuring the bet also. If a player’s bet wins, then the bet is settled and the winnings credited as usual.
  • Matched Deposit Bonus: This type of free bet bonus matches a player’s initial deposit as a percentage to some select amount. As an example, a 100% match of the first deposit up to £100 means that if a player deposits £100, then s/he will get £100 in free bets.
  • Matched Free Bets: This is a method of transforming free bets offered by online bookies into real cash. Such is done by placing several bets that cover all the potential outcomes of a match.
  • Profit Boost: Profit boosts is when a bookie offers high betting odds on an event compared to the normal or standard odds as a promotional offer to their customers.
  • Free Bets No Deposit: Also referred to as no deposit free bets, this type of offer allows a player to open a betting account and subsequently take advantage of the free bets without the need of making an initial deposit. They have expiration dates and normally allow players to determine how they use their bets.
  • Sport or Event-specific Free Bets: This type of bet allows players to wager on specific events or sports. Mostly, there are some requirements that a player must meet.
  • Enhanced Odds: Enhanced odds are when sportsbooks artificially boost the normal betting odds of certain selections. At times, bookies take these short odds and boost them.

What to look out for in free bets offers

York Press:

Before you accept a free bet offer from a bookie, there are several things that you need to consider first. Such is true, especially if you are new in the world of sports betting and want to try your luck on new customer free bets. The following are some of the important things that you need to consider in these intensified bonuses.

  • The amount in the free bet – The amount of money in a free bet is an important thing that you need to be on the lookout for. After all, you are looking to increase your bankroll. Therefore, when you are about to sign-up to a bookie, then consider the amount of money in the free bet.
  • The wagering requirements – Wagering requirements are also essential when on the lookout for free bet offers. The number of times that you should be able to play through before being able to make withdrawals on your winnings shouldn’t be more than three times at least.
  • The betting site that the free bet is offered on – Also, the betting site that offers the free bet is something that needs keen consideration. In the UK, for instance, not all bookies are honest without their bonuses.  Some are in business only to profit from players’ hard-earned funds. Much worse, others will disappear with your free bet winnings, especially if the winnings are massive. Therefore, you need to ensure that you only signup to reputable betting sites that are licensed.
  • Type of free bet: Enhanced odds, Risk-free, Matched Deposit – Lastly, the type of free bet matters too. Some may be complicated to understand while others may have minimal winnings on your end. Others may leave you with an unpleasant betting experience, a reason as to why you need time to review the ones that suit you the most. After all, there’s more than one type of free betting and you can’t fail to find one that suits you.

Sporting Event Free Bets

In sports, there are certain sporting events that come once in a while or after a few seasons. Apt examples of such events include the World Cup, The English Premier League (EPL), the Cheltenham, and the Rugby World Cup, to mention but a few.

In all these sporting events, you’ll not struggle to find free bets offered by bookies doing business in this industry. In the UK, for instance, almost all bookies here have the option of free bets that their customers enjoy.

Mostly, sport events free bet odds tend to be slightly higher. The reason is simple; this is the time when many nations and clubs/teams come together for a common competition. Again, it is during such a time that bettors tend to bet a lot based on the attractive bookmaker odds, bonuses, but mostly the chance to bet for free that entices them.

Of importance to note most of the time, free bet offers tend to be valid only for specific events or sports. Such can range from the odds boosts that get paid back in free bets, to even money-back offers to some of the largest events such as Cheltenham.

For an unforgettable free bet betting experience on sporting events, ensure that you go through the Terms and Conditions. By doing so, you won’t feel cheated the moment the results are out. Mostly, free bets for sporting events have an expiration date. Ensure that you check their validity period and take advantage of this offer before expiry.

As noted earlier also, make sure that you put free bet odds into consideration (unfortunately, the odds here tend to be slightly low) and that you choose a reputable bookie who’s known for their trustworthiness and reliability. In the United Kingdom, there are dozens of both reputable and scam operators alike.

Advantages and Disadvantages of Free Bets


  • A player can place a bet without having to worry about losing his or her hard-earned funds.
  • Risk-free bets gives a player the ability to easily evaluate available betting opportunities, especially with a new bookie.
  • A player gets the opportunity to try and evaluate a new betting strategy.  After all, this is a chance to bet for free and as a player, you can try out a new betting strategy to see if it works or not. For instance, if you are good at over/under type of bets, then you are at will to try them using free bets.
  • Competitive free bets deals - based on increased competition, you’ll notice that many bookies, especially those in the UK are now offering increased generous free bets. For the bookmaker, free bets is an opportunity to attract a pool of new players in addition to a chance to retain the existing ones. As players benefit, also the bookies benefit in some way.

Disadvantages of free bets

  • Complicated terms and conditions - you’ll notice that some bookies put unrealistic wagering conditions that will make it hard for a bettor to cash out.
  • Sometimes limited to certain markets - bookies may limit free bets use to markets that are hard to predict the outcome.

Free Bets terms and conditions explained

York Press:

As with many promotional deals, there will be terms and conditions always attached. These terms and conditions are visible, mostly at the bottom of the side of a bookies’ screen. You need to carefully go through all free bets terms and conditions before signup up to a bookie.

But to start, free bet terms and conditions always have an expiration date. Most of them range from seven to thirty days.

Also, free bet odds have certain minimum and maximum odds that a player needs to meet before placing the free bet. As you may well be aware, the free bet odds tend to be a bit low compared to standard odds, mostly at around 1/2.

As a bettor, you won’t be able to receive your amount of free bet, also known as the stake in the winnings that you get, in case your bet turns out successful. All the terms and conditions need to be in line with the legislation of the United Kingdom.

UK free bets FAQs

Are free bets free?

Yes, most bookies will not require you to use your funds while utilizing the free bets.  Whichever, the outcome of your bet, your money isn’t at stake.

Why do free bets have expiration dates/periods?

While sportsbooks, especially those in the UK are now offering free bet odds without expiration dates, mostly, though, these odds will have an expiration date for specific events such as the Champions League or the World Cup.

What happens if my free bet is made void?

Such bets can be voided for several reasons.  For example, if a minor opens a betting account and the bookie notices, then the bet may be voided among other reasons. If the free bet did disappear due to technical errors, most of the time, bookies will refund it.

How long does it take before a player gets his or her free bet?

It depends on the type of free bet that you are offered. But in most cases, it’s instantaneous.

Can I use a free bet each-way?

Each-way bets are essentially two types of wagers: a Win bet and another one known as a Place bet. There are betting companies that specify free bets and how a player can use them. It differs from one betting company to the next.

The Bottom Line

That’s pretty much everything. You now understand what a free bet is, the types of free bets, and what to look for in a free bet offer. There’s no harm in taking something for free. But again, ensure that you go through set terms and conditions to get the requirements clear.

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