A CAMPAIGN has been launched to crackdown on cold callers in Ryedale.

Residents are being urged to identify cold callers who make people feel pressured on their doorstep into buying goods or services they do not want or need.

North Yorkshire Trading Standards want people to drop off cold caller leaflets they have received at collection points.

County Cllr Andrew Lee, executive member for trading standards, said: “Trading standards officers rely on information provided by members of the public, especially in relation to cold callers, hence why we are encouraging residents to participate.

“The information that officers collect will help them to tackle rogue trading, and protect our more vulnerable residents, who can be targeted by unscrupulous cold callers.

“We are interested in leaflets offering services, especially home maintenance and gardening.

“We are not asking for flyers for local businesses, such as takeaways, supermarkets and corner shops or well-known catalogues. If in doubt, please drop off the leaflet.”

Collections points can be found in ASDA and Boyes in Malton; the Co-op in Helmsley, Kirkbymoorside, Pickering and Staithes; and the Cooperative Society in Grosmont.