A UNIQUE Yorkshire delicacy served by a York food shop has turned heads around the globe.

A BBC video showing The York Roast Co’s Yorkypud – a Sunday lunch of beef, turkey, ham or pork wrapped in a huge Yorkshire pudding with roast carrots, and topped with gravy and cranberry sauce – has gone viral and been watched by almost four million people on Facebook.

The enormous success of the video has seen people flock to the Low Petergate and Stonegate shops to get their hands on the meal, with customers expectantly queuing out the door.

Wayne Chadwick, managing director of York Roast Co, said queues have been growing over the last few days and extra staff were asked to work to help cope with demand.

“The attention has overwhelmed us,” said Mr Chadwick, who has received requests from Middlesbrough and London to cater for weddings with the Yorkypud.

“We are a really small family business whose heart is in York.

“We were born here and traditionally we are known for our pork sandwiches and wraps.

“We came up with the idea a few years ago but didn’t start selling it until March of this year.

“It took a while to evolve the process because we are a street food vendor on the high street and we have to produce an excellent product in a timely manner.”

Mr Chadwick claims the food sensation has been popular with regulars and visitors since it was launched in March, however, queues have been growing rapidly since the video went viral.

“When we launched it in March it immediately took up 20 per cent of the business,” he added.

“Now I just want to meet customer demand, but we are a bit shocked.

“I don’t know why it has gone so huge on social media, but I think it just captures the imagination.”

Chaan Radley, manager of the Low Petergate shop, said: “It has been really busy all day.

“The wrap has always been a popular and we are used to doing them in large volumes, but this is crazy.”

It has proved especially popular with students who have moved to the city this week to begin their autumn term.

“I saw it on the internet and it looks really nice,” said Cydney Kempston, 19, who was waiting in line to get a wrap.

James Holmes, 28, added: “I’ve just moved to York and my friends tagged me in the video, so I had to come down and try one.”

The Yorkypud with pork, turkey and ham is £5.75, while a wrap with beef will set you back £6.75.