Asda has announced it will extend its ‘Asda Rewards’ loyalty app trial to customers in 16 stores.

This follows a successful pilot with colleagues last month.

Customers at selected stores across West Yorkshire and the West Midlands can download the ‘Asda Rewards’ app on their smartphones from October 21.

Customers can then begin to build up a ‘cash pot’ each time they purchase a ‘star product’ or complete an in-app ‘mission’ when shopping in one of the 16 trial stores.

Through the app customers can earn rewards when buying Asda own-label star products. These include many everyday items such as groceries, pet products, cleaning products and alcohol.

Customers will also be rewarded for shopping across a range of brands such as Cadbury’s, Heinz, Pampers and many more.

In-app missions will allow customers to add to their cash pot. This could be buying five fruit and veg items which will unlock a “5 a day” badge, rewarding customers with £1 in their cash pot. Other missions involve spending £15 on pet products to get £3 back as a reward.

York Press: Missions in the app will allow customers to be rewarded (PA)Missions in the app will allow customers to be rewarded (PA)

Customers can redeem their cash whenever they choose by creating a voucher with the money they have saved. This can then be used on their next shop or saved up to pay for a full shop in the future.

As the festive period approaches, customers will also have access to special Halloween and Christmas missions to complete and earn – for example, the ‘Haunted House’ mission, will see customers earn £3 for their cash pot when they spend £15 on Halloween decorations in store.

As the trial develops, Asda has aimed to customise offers for each customer so they can earn pounds for buying their favourite products.

The supermarket also hopes to reward customers for buying environmentally friendly products.

This follows a successful pilot with store colleagues. Over 2000 colleagues from the 16 stores signed up to the programme and their feedback helped shape the app ready for the next stage of customer trial.

Matt Mclellan, Vice President Customer Proposition & Planning, said: “We know our customers want the best possible value when shopping with us, especially as household budgets become stretched. Our Asda Rewards trial rewards our loyal customers with pounds not points for buying the products they love. We hope that our customers will enjoy building up their cash pot during the trial and spending it on whatever they like in store – or saving it for the all-important Christmas shop.”

Full list of stores participating in loyalty app trial

West Yorkshire





West Bradford




West Midlands

Barnes Hill

Cape Hill


Great Bridge



Perry Barr