PEOPLE in Pocklington are being urged to take a stand against cyber bullies and not to “suffer in silence”.

Research has found nearly one in four pupils now suffers bullying through text messaging, email or social networking websites – a problem which sees children victimised even in their own homes.

Sgt Pete Rogers, of the Pocklington Policing Team, is asking pupils to consider how they would feel if a friend was a victim of cyber bullies, and urging those who have been victimised or anyone who knows someone affected to come forward and “beat the bully”.

Sgt Rogers said: “Just like with any other form of bullying this can be distressing and extremely hurtful to those who are on the receiving end. Cyber bullying is particularly bad as the bullies can hide behind the technology at their disposal and they do not see the devastating effect their actions can have on their victims.

“Imagine that a friend of yours has received bullying texts from someone who’s also causing them problems at school during the day. The 24/7 pressure on your friend will be very strong. If you or one of your friends is ever a victim of cyber bullying, don’t suffer in silence.”

Sgt Rogers gave the following advice:

• Keep any items received and do not to erase them. The items sent are evidence of the bully at work.

• Never reply to the bully online. They’re usually cowards and would love to know the things they are doing are causing fear and anxiety.

• Tell them to look at how they can block any bullying messages they receive.

• Tell someone. This could be a teacher, a parent or even the police.

• Be there for your friend. Tell them it’s not their fault and encourage them to let someone know about the problem.