Helen Pannitt, of Helen James Flowers, in Harrogate will represent the North East at the grand final of the Interflora Florist of the Year 2011 competition.

Helen will join ten other top florists from across the UK and Ireland to fight for the coveted title in front of a live audience at the RHS Tatton Park Flower Show, in Knutsford, Cheshire, on July 23.

Helen, who also got through to the finals of the competition in 2009, has more than 25 years in the industry, starting her career as a Saturday girl at a local floristry shop.