World Cancer Research Fund (WCRF) is giving people the chance to remember lost loved ones with a living memorial of wild flowers.

The annual Wildflower Appeal sees the charity provide packs of Heartsease – a member of the pansy family – to those who make a donation towards cancer prevention.

The seeds, donated by Chase Garden Seeds, can then be scattered and when grown they form a touching and permanent reminder of a lost relative or friend. Alternatively, people can select a wildflower from WCRF’s “virtual meadow” at wcrf-uk.org/wildflower

Donations fund scientific research across the UK and overseas, as well as education programmes that raise awareness of how to reduce cancer risk.

Paul Fretwell, head of fundraising, World Cancer Research Fund, Bedford Square, London.