PARTY-GOERS are being warned of the dangers of drinking to excess as police in East Yorkshire launch a rape awareness campaign.

Officers are embarking on three weeks of action to support the campaign which features three posters, to be used at licensed premises. These aim to remind revellers about the dangers of excessive drinking and losing inhibitions, which may put them in situations they later regret or make them vulnerable to being a victim.

Figures show that alcohol is involved in 30 per cent of rape and sexual assaults in the Humberside area.

Detective Superintendent Christine Kelk said: “It is really important that as people go out in the run-up to Christmas to enjoy the holiday period, that they do not lose sight of the standards that they would normally have.

“Alcohol significantly reduces inhibition, and can mean that women become vulnerable – perhaps separated from their friends or too intoxicated to make rational decisions. This campaign is aimed at making women safer, and ensuring that men realise that women have to be sober enough to consent.”

Detective Constable Teresa Colledge said: “Research has shown that people who have been drinking are more at risk of being the victim of attacks, robberies, muggings and sexual assaults.

“Christmas is a time for enjoyment, but sadly in the line of work I do, I often see the detrimental effect alcohol has on a person. As the party season approaches, we want people who are going out to have a good time but to keep themselves safe.

“Ultimately, we want to prevent rape from occurring in the first place by arming potential victims with the right sort of advice.”

The first week of the campaign is focusing on the dangers of getting too drunk.

The poster, Rape, Let Your Hair Down, Not Your Guard is a stark reminder to people to that increased amounts of alcohol during the holiday season, could play a big factor in your safety.

The advice officers are giving includes:

• Stay with your friends.

• Pre-book your cab – make sure it is your cab you get into.

• Watch your friends’ drinks and your own.

• Stay sober enough to look after yourself and each other – alternate with soft drinks.