AN OLYMPIC champion joined a 2012 hopeful in York to help launch a new lottery game to raise cash for the games in London.
Gold medallist Steve Backley arrived in the city in a limousine with James Curtain, a hopeful for the 2012 Olympic Games, and Miss England, Eleanor Glynn.
They are helping to promote Dream Number, the first designated draw-based National Lottery game to generate funds for the 2012 Olympic Games and Paralympic Games in London.
The Lottery will contribute £1.5 billion towards funding the infrastructure of London 2012.
Of this, £750 million will come from designated lottery games in support of the 2012 Olympics and Paralympic Games, including Dream Number. Every Lotto play slip will now come with the new game option and feature a seven-digit Dream Number with the chance to win up to £500,000.
Dianne Thompson, chief executive of National Lottery operator Camelot, said: "We are delighted to be launching our first draw-based game to support London 2012.
"Sales of designated lottery games in support of London 2012 have got off to a tremendous start, exceeding our first year target. We hope that Dream Number will prove equally inspiring to our players, not only for the chance to win gold themselves, but also to play a part in supporting the 2012 Olympic Games and Paralympic Games."
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