STONE Soup, the York communications agency operating, as they describe it "in print, online and in person", made a worrying discovery after a year of research.
Namely, they found teachers were having difficulty delivering the relatively new subject of enterprise.
That is why the firm's latest education-related product is Launch magazine, sponsored by Norwich Union.
So successful has been this publication which encourages enterprise education and positive citizenship among 14 to 19 year olds in York and North Yorkshire, that Stone Soup has pitched for the Best Business And Education Link in The Press Business Awards, 2006.
Abigail Barnett, Stone Soup's business development assistant, said: "Published each term, Launch aids in the teaching by celebrating positive role models within schools.
"The stars of Launch magazine are pupils who read it and they include young athletes, actors, budding entrepreneurs, musicians in fact, a whole host of young people who are getting up and doing something."
It is also designed to be a teaching aid, linking in with lessons on business studies, citizenship, English, enterprise education, and general and media studies.
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